Behind the industry of counterfeit products in China and lawsuit success cases

counterfeit products in China

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

Guide to e-commerce platforms in China: which platform is the best for your brands

guide to e-commerce platforms in China

Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large e-commerce platforms in China, like Alibaba’s Taobao and, […]

How to set up a Taobao shop to enter the Chinese market

setting up a Taobao shop

Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online entrepreneurship platform. How can foreign businesses set up a Taobao shop and enter the Chinese market? Why it can be […]

The olive oil market in China driven by health-oriented consumers

EVOO market in China olive oil

While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]

How millenials and low-tier cities are shaping China’s jewelry market

China's jewelry market, chinese jewelry, chow tai fook, chinese bridal jewelry

China is becoming a consumption-led economy, which bodes well for retail in China, especially the luxury sector . China’s jewelry market is still dominated by foreign brands. Corresponding to the growing demands, distinct and revolutionized consumer needs appear, such as customization. The online and second-hand jewelry market has soared recently. China’s jewelry market can afford to approach […]

The craze for e-commerce gamification in China, from charity to double 11

e-commerce gamification in China

E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]

MINISO is regarded as “the most powerful competitor” by MUJI and Watsons

Miniso's China market strategy

MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]

The inbound and domestic M&A market in China

The M&A market in China report

The number of deals has dropped since 2016 In 2019, the value and volume of M&A in China dropped by 14% and 13% respectively from 2018. Both domestic and outbound deals declined especially large deals. Both the volume and value of deals in first half of 2020 drastically dropped while the world was battling COVID-19. […]