The craze for e-commerce gamification in China, from charity to double 11
E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]
MINISO is regarded as “the most powerful competitor” by MUJI and Watsons
MINISO is a Japanese-inspired Chinese retail brand founded by Guofu Ye and Miyake Jyunya. “A better life has nothing to do with the price” is the mission that drives MINISO to deliver well-made goods to value and quality-conscious consumers worldwide. MINISO’s revenue exceeded 170 billion RMB (2.4 billion USD) in 2019 and it has opened […]
Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Out-of-home entertainment in China is becoming both more active and more high-tech
With the growing middle class in China comes a greater emphasis on the quality of life. Families are willing to spend more money on leisure time to unwind from work and school. According to iResearch, the market size of out-of-home entertainment in China has a steady growth rate at around 15% in the past years, […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19
Find the first Market Tidbits here. Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here […]
The complete guide to Clothes Distribution in China
Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]
The guide to a successful pop-up store in China
Pop-up stores in China A pop-up store is a short-term, temporary retail space that brands occupy. Regardless of whether the brands previously adopt a physical presence or not, it can be used for sales promotion purposes or for simply building connection with their existing and potential customers. Pop-up stores are usually designed or decorated creatively […]
China Paradigm 107: All you need to know about the spa business in China
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]
The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]
Daxue Talks transcript #65: How is the e-commerce industry in China changing during COVID-19?
The changing e-commerce industry in China during COVID-19 Find here Daxue Talks episode 65. In this interview, Miro Li tells us how the world pandemic has affected the e-commerce industry and online shopping in China. Find transcript below: What platforms have benefited from the outbreak? First is the online course apps because students have to […]
Sports Equipment Distribution in China
How to gain market share with China-adapted distribution strategy How can sports brands optimize distribution in China to gain market share? The sports equipment market in China is booming, and brands and distributors are interdependent. In this piece we evaluate the sports equipment distribution distribution channels in China of market leaders. Lastly, we see how […]