Podcast transcript #10: how technology can improve customer experience in the Chinese health care industry
Find here the full transcript of China paradigm episode 10. Learn more about Sebastien Gaudin’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S HEALTHCARE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu David: Hi, everyone. Today, I’m with Sebastien Gaudin in this new episode of China Paradigm, our […]
Podcast transcript #6: How to attract top investors in the robotics industry in China
Find here the full transcript of China paradigm episode 6. Learn more about Shuyang Cao’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S ROBOTICS INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: Hi everyone. Thank you for listening to this episode of China Paradigm, our China […]
Podcast transcript #8: How can businesses keep up with the changing mobile market in China?
Find here the full transcript of China paradigm episode 8. Learn more about Thomas Meyer’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S MOBILE INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: Hello, everyone, thanks for listening to China Paradigm, the China business podcast sponsored by Daxue […]
[Podcast] China Paradigm #32: How can foreign tech companies succeed in China
China Paradigm interviews Andrei Prokhorovich, the founder and General Director of Eurasia Development Ltd. Andrei shares his vision of opening China’s market to foreign high-tech companies, how they can succeed in China and his insight on what barriers foreign companies face when entering China. Highlights of this episode include: How he got involved in technology […]
Podcast transcript #3: How to build and run a SaaS product in China
Find here the full transcript of China paradigm episode 3. Learn more about Thomas Morisset’s story in China and find all the details and additional links below. BECOME AN EXPERT OF SAAS IN CHINA BY LISTENING TO THIS PODCAST Matthieu David: Hi everyone, I’m welcoming Thomas Morisset, actually a longtime friend of mine, as well […]
Podcast transcript #1: How to switch from an agency to SaaS model in China
Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]
[Podcast] China Paradigm #29: How to apply design thinking to an APP in China
China Paradigm interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on its APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
[Podcast] China paradigm #25: How to connect an overseas store to 900 million Chinese consumers using mobile payment
In this episode of China Paradigm, Matthieu David-Experton interviews Annie Guo, CEO and founder of Silkpay, a company assisting European stores in setting up the infrastructure to accept mobile payments from WeChat pay and Alipay. In this episode we learn the following: The business model of Silkpay and the strategy behind it Why it is […]
[Podcast] China Paradigm #24: How brands can master Chinese social media, livestreaming, and KOL marketing
In this episode of China Paradigm, Matthieu David-Experton interviews Lauren Hallanan, VP of Livestreaming at The Meet Group, China Market Expert, Amazon Best Seller, and KOL in among a Chinese audience. Lauren consults with international brands about how to market in China with influencer marketing, a career pulling from her own expertise as a KOL […]
[Podcast] China paradigm #23: How tech companies can engage consumers in China
China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]