Podcast - Design thinking in China

[Podcast] China Paradigm #29: How to apply design thinking to an APP in China

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China Paradigm interviews Kevin Yu, CEO and founder of SideChef, a cooking app revolutionizing the way of cooking in China and the US. SideChef currently has around 15000 recipes available on its APP, but is also working on smart kitchens where you can buy groceries and turn on your oven without leaving the recipe page of the APP. Highlights of this episode include:

  • The unique business model of SideChef that is profitable while users don’t have to pay a dime
  • How SideChef grew a partnership with a tech giant like Amazon starting from a Linkedin message
  • The difference between smart kitchen partners in the US and China
  • How a failed Kickstarter named Chip ended up serving as a demo for their smart kitchen idea
  • How design thinking translates into team management

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


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