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Pinduoduo’s trailblazing expansion and challenges in international markets

pinduoduo

Since its establishment in September 2015 by Colin Huang, an entrepreneur with a successful career in software engineering at Google, Pinduoduo experienced a meteoric rise. The company rapidly ascended to become China’s most swiftly expanding e-commerce platform. It reached a Gross Merchandise Value (GMV) of USD 15 billion within a mere 2 years following its […]

Baidu marketing at a glance: How to do search engine marketing in China

Baidu sem services

In June 2023, China boasted a staggering internet user base exceeding 1.07 billion, showcasing a robust internet penetration rate of 76.4%, surpassing the global average of 65.7%. This pervasive internet presence has seamlessly woven into the fabric of Chinese society, influencing every facet of daily life. Leveraging this transformative trend, businesses are strategically amplifying their […]

Mobile payments in China: How China became a cashless, mobile-first country

Mobile payments in china

An unmistakable shift towards a cashless society can be observed in China with electronic payments becoming widely prevalent throughout the country. The influence of digital payments extends beyond urban centers to rural areas, where it has positively impacted the lives of residents and small businesses. With the integral role of mobile payments in China examining […]

Kuaishou is much more than just another Douyin

Kuaishou, a massive short-video app that has already gone public, might not be widely recognized beyond China, unlike Douyin. For foreign investors, it could be perceived as just another Chinese tech unicorn that has undergone an IPO. Among Chinese urban dwellers, however, the app is often labeled as a 土tu (tacky) app, known for its […]

China’s semiconductor industry: Seeking for self-sufficiency amid global political tensions

Semiconductors are the brains of all electronic devices, from microwaves to mobile phones and from drones to automobiles. They are essential components that allow the development of technologies crucial for economic growth, national safety, and global competitiveness. Therefore, countries are competing to win the semiconductor industry race and gain a competitive edge. However, with the […]

China’s rise in global cloud computing dominance

cloud computing in china

Cloud computing has become a fundamental element of modern computing and mobile devices. It involves the integration of services, such as storage, databases, networks, and software which are not in a specific electronic device, but over the internet, or the “cloud”. The term gained prominence in 2006, when Amazon introduced AWS (Amazon Web Service) in […]

How Chinese video streaming platforms are adapting to the rise of short videos

China’s video streaming platforms

In 2022, China boasted a thriving and highly developed internet ecosystem, with over 1 billion users and and impressive internet penetration rate of 76.5%. This vibrant digital landscape provides ample opportunities for improvement in various aspects of digital life. Chinese users are known to spend extended periods on internet platforms, especially via their mobile devices. […]

Why China’s mobile app market requires a different strategy than the West

Over the last decades, China has become one of the world’s major economic powers in the technology sector. When it comes to apps, the country’s market is undisputedly ranking first in the globe for size and revenues. However, China’s mobile app market has developed differently than in the West and foreign companies might find it […]

Over 82% of new homes in China utilize smart home systems

Homes in Chinese cities are getting smarter and smarter. From fingerprint locks to vacuum robots and smart pet sitters, big data and AI-based smart home assistance system is gradually entering the average Chinese households. Due to the fast-growing loT (internet of things) market, along with government support and the increasing awareness of advanced technology among […]

Soul: The Chinese dating app that brings Gen-Z into the Metaverse

Founded in 2016, the Chinese algorithm-driven app Soul created a new-style social media metaverse dating app especially designed for the Generation Z. The app aims to provide users a free, safe, and fun environment to express their feelings and build connections through interest sharing and deep conversations. Unlike other dating apps and social networks, Soul […]

TMall Heybox app: Unwrapping the secret behind successful new product launches in China

TMall Hey box app

As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]