Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide and represents the backbone of the music market. Some key factors driving this growth are technological advancements, consumer demand and the rise of the middle class in China, contributing to market expansion. As such, the revenue of the music streaming market in China […]
Mobile payments in China: How China became a cashless, mobile-first country
Mobile payments in China have become a key part of daily life, causing a clear shift to a cashless society across the nation. This change is reshaping city living and making it simpler for foreign guests to adjust. As China keeps opening up, including the recent growth of its visa-free transit program, travelers from other […]
AI in Chinese healthcare: From medical imaging to AI hospitals
Artificial Intelligence (AI) in Chinese healthcare has seen remarkable growth since implementing the Healthy China 2030 Initiative in 2016. With strong government backing, AI plays a pivotal role in cancer treatment, diagnostic imaging, and telemedicine. The country’s regulatory framework such as Personal Information Protection Law (PIPL), ensures that while healthcare data is protected, it also […]
Decoding new initiatives and innovation scouting in China
In the dynamic landscape of global technological innovation, China is a frontrunner in innovation, with strengths in creative goods exports, domestic market scale, and labor productivity growth. Even though the consequences of slow economic recovery, rising interest rates, and geopolitical conflicts are revealed in the 2023 Global Innovation Index (GII) released by the World Intellectual […]
Pinduoduo’s trailblazing expansion and challenges in international markets
Since its establishment in September 2015 by Colin Huang, an entrepreneur with a successful career in software engineering at Google, Pinduoduo experienced a meteoric rise. The company rapidly ascended to become China’s most swiftly expanding e-commerce platform. It reached a Gross Merchandise Value (GMV) of USD 15 billion within a mere 2 years following its […]
Baidu marketing at a glance: How to do search engine marketing in China
In June 2023, China boasted a staggering internet user base exceeding 1.07 billion, showcasing a robust internet penetration rate of 76.4%, surpassing the global average of 65.7%. This pervasive internet presence has seamlessly woven into the fabric of Chinese society, influencing every facet of daily life. Leveraging this transformative trend, businesses are strategically amplifying their […]
Kuaishou is much more than just another Douyin
Kuaishou, a massive short-video app that has already gone public, might not be widely recognized beyond China, unlike Douyin. For foreign investors, it could be perceived as just another Chinese tech unicorn that has undergone an IPO. Among Chinese urban dwellers, however, the app is often labeled as a 土tu (tacky) app, known for its […]
China’s semiconductor industry: Seeking for self-sufficiency amid global political tensions
Semiconductors are the brains of all electronic devices, from microwaves to mobile phones and from drones to automobiles. They are essential components that allow the development of technologies crucial for economic growth, national safety, and global competitiveness. Therefore, countries are competing to win the semiconductor industry race and gain a competitive edge. However, with the […]
China’s rise in global cloud computing dominance
Cloud computing has become a fundamental element of modern computing and mobile devices. It involves the integration of services, such as storage, databases, networks, and software which are not in a specific electronic device, but over the internet, or the “cloud”. The term gained prominence in 2006, when Amazon introduced AWS (Amazon Web Service) in […]
How Chinese video streaming platforms are adapting to the rise of short videos
In 2022, China boasted a thriving and highly developed internet ecosystem, with over 1 billion users and and impressive internet penetration rate of 76.5%. This vibrant digital landscape provides ample opportunities for improvement in various aspects of digital life. Chinese users are known to spend extended periods on internet platforms, especially via their mobile devices. […]
Why China’s mobile app market requires a different strategy than the West
Over the last decades, China has become one of the world’s major economic powers in the technology sector. When it comes to apps, the country’s market is undisputedly ranking first in the globe for size and revenues. However, China’s mobile app market has developed differently than in the West and foreign companies might find it […]
Oppo’s marketing strategy: a wise mix of innovation, diversification, and cross-brand collaborations
Nowadays, the world of technological devices is extremely wide, and competition is ruthless. Few brands such as Apple and Samsung lead the global market, however, a new generation of Chinese brands is rising. Oppo is the main example of a brand which had a relatively fast growth over the past few years, conquering the market […]