China’s tech ecosystem

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OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

Huawei’s market strategy during a really, really rough year
01Oct

Huawei’s market strategy during a really, really rough year

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

How Pinduoduo helps brands reach China’s low-tier city consumers
30Sep

How Pinduoduo helps brands reach China’s low-tier city consumers

Pinduoduo (PDD) was founded in 2015. After only 4 years, it became fourth largest internet company and the largest social e-commerce platform in China. Zheng Huang (Colin Huang), the founder of Pinduoduo, described it as a mixture of Costco and Disneyland, a combination of value-for-money and entertainment, in his 2018 letter to shareholders. Pinduoduo is […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential
23Sep

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

The era of WeChat mini-games has come: How to monetize and advertise on mini-games
21Sep

The era of WeChat mini-games has come: How to monetize and advertise on mini-games

With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. Mini-games do not require download or installation. After players exit the games, there’s no need to uninstall the application if players don’t feel like to keep it on the device. […]

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
18Sep

How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years

Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]

Keep: case study of the APP dominating China’s fitness market and inspiring millions
25Aug

Keep: case study of the APP dominating China’s fitness market and inspiring millions

How China’s booming fitness market has bred the rise of Keep. Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s […]

The darling of China’s Southeast Seaboard: What Foreign Companies should know about Xiamen’s Economy
24Aug

The darling of China’s Southeast Seaboard: What Foreign Companies should know about Xiamen’s Economy

With three and a half million citizens in the city proper and roughly four million in the built-up area of the city, Xiamen is only the thirtieth most populated city in China. However, the city had a GDP of 600 billion yuan and a GDP per capita of 142,000 yuan in 2019. This makes Xiamen […]

Mobility in China: Opportunities and challenges of when ride-hailing meets delivery
05Aug

Mobility in China: Opportunities and challenges of when ride-hailing meets delivery

The champions of mobility in China include the ride hailing service Didi Chuxing and the food delivery service Meituan. But in the overlapping space between food delivery and ride-hailing, China lacks a dominant competitor which can do both like Uber in the west.  However, that does not mean Didi or Meituan have not taken their […]

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages
15Jul

Daxue Talks 73: China as a tech powerhouse: 5G, software development, and programming languages

China as a tech powerhouse How is tech development in China different from the rest of the world? How is 5G revolutionizing the user experience in China? In this episode, Aurelien Rigart, an expert in helping brands with digital transformation initiatives, tells us all about the software development landscape in China. Jump to questions: 0:54: […]

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