China’s tech ecosystem

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Personalization and customization in China: Is it worth the effort and how to create a campaign
15Jan

Personalization and customization in China: Is it worth the effort and how to create a campaign

China is on the path to becoming the largest luxury market in the world. According to a McKinsey report, China will contribute 40% of the world’s consumption of luxury goods by 2025, and it  has already become the biggest market for many luxury brands. At the same time, foreign apparel brands have been expanding rapidly […]

BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market
01Jan

BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market

China’s online education market has seen expansion since 2014, especially during the COVID-19 crisis, driven by distance learning’s increasing demands. The Chinese government’s policies to encourage the development of the online education market and the massive jump of the capital inflows propel the expansion. In recent years, information technology has improved, including in lower-tier cities. […]

Music streaming platforms in China: profiting with minuscule subscription fees
08Dec

Music streaming platforms in China: profiting with minuscule subscription fees

According to the Global Music Industry Report 2019 China entered the world’s top ten music markets for the first time in 2017. It climbed to seventh place in 2018, achieving rapid growth in the short term. The report also shows that in the global music industry revenue, digital music revenue accounted for 58.9%. In 2019, […]

6G in China is at the initial stage of development, here is what you should know
19Nov

6G in China is at the initial stage of development, here is what you should know

As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. Contact us to learn more about China’s tech ecosystem In November 2019, the Ministry of Science and Technology, together with […]

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
16Nov

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition

The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]

5G development in China: covering more industries and cities in 2020
12Nov

5G development in China: covering more industries and cities in 2020

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

China’s Semiconductor Industry: 60% of the global semiconductor consumption
25Oct

China’s Semiconductor Industry: 60% of the global semiconductor consumption

The growth and development of China’s semiconductor industry is the product of two related trends. First, the Chinese government incentivized companies to locate in China while simultaneously lowering the barriers to entry for foreign participants in China’s domestic semiconductor production. Second, Taiwanese investors and semiconductor executives moved their manufacturing operations to China, which provided for […]

OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in China’s smartphone market in 2016, OPPO ranked first place among all smartphone brands, accounting for 18% of the market share. According to IDC 2020 Q2 […]

Huawei’s market strategy during a really, really rough year
01Oct

Huawei’s market strategy during a really, really rough year

For Huawei’s smartphone business, 2020 was particularly difficult. On the one hand, under the trade ban signed by the United States in 2019, Huawei’s smartphones sold overseas cannot be equipped with Google’s GMS (Google Mobile Service), which has seriously affected their overseas sales of smartphones. Even though the Chinese smartphone brand launched HMS (Huawei Mobile […]

How Pinduoduo helps brands reach China’s low-tier city consumers
30Sep

How Pinduoduo helps brands reach China’s low-tier city consumers

Pinduoduo (PDD) was founded in 2015. After only 4 years, it became fourth largest internet company and the largest social e-commerce platform in China. Zheng Huang (Colin Huang), the founder of Pinduoduo, described it as a mixture of Costco and Disneyland, a combination of value-for-money and entertainment, in his 2018 letter to shareholders. Pinduoduo is […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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