South Korea’s pet industry: A March 2026 regulation is expected to accelerate the shift toward a pet-friendly society
South Korea’s pet industry is expected to undergo significant changes. In March 2026, a new government regulation will take effect allowing pets in a broader range of public establishments, including cafés and restaurants, key social spaces in Korean daily life. This policy change, combined with South Korea’s aging population, low birth rates, and growing tendency […]
How Gen Z is driving the secondhand market in China
The idea of using secondhand products was once not widely embraced, but today, the secondhand market is thriving in China, signaling a shift in consumer behavior and opening up new opportunities. This market, which was once seen as a niche, is now becoming a significant part of the economy, especially with the support of digital […]
South Korea’s oatmeal market: Incorporating oats into Dubai chocolate desserts and kimchi porridge
Once considered a niche Western-style breakfast product in South K, South Korea’s oatmeal market is rapidly adapting to local tastes. Oats are increasingly positioned as versatile, functional, and health-oriented ingredients. Strong social media engagement and ongoing product innovation are expanding usage occasions beyond breakfast into lunch porridges and dinner desserts, repositioning oats as fun and […]
Subscription-based pet food business challenges in China: Why scaling fresh models remains difficult?
Why have no major national brands emerged in the market yet? One of the subscription-based pet food business challenges in China is that the production and distribution of fresh pet food carry high costs. Utilizing premium ingredients, such as meat, vegetables, and requiring refrigeration throughout the supply chain, the associated cold chain logistics expenses can […]
Kibble vs fresh meals: Why subscription-based pet food is emerging in China
A fragmented, fresh-focused niche In China’s pet food market, a new trend is catering to pet owners who treat their companions like family: subscription-based, freshly cooked meals. This niche segment, though fragmented, is growing rapidly, driven by humanization, food safety fears, and social media. Subscription-based pet food business, or fresh pet meal plans, has developed […]
South Korea’s cake market shaped by iced Americano culture and special occasions
South Korea’s cake market reflects broader shifts in consumer behavior, where desserts are increasingly shaped by emotional value, seasonal demand, and lifestyle alignment rather than taste alone. From winter-driven premium purchases to different flavor preferences and cross-industry collaborations, cakes have become a platform for both commercial innovation and cultural expression. Read our Korea F&B industry […]
A strategic outlook for China’s consumer sector in 2026
China’s consumer market is undergoing a profound and permanent recalibration. The landscape is no longer defined by a monolithic rising tide but by powerful, divergent currents. Driven by technological diffusion, shifting values, and evolving policy landscapes, Chinese consumer behavior has shifted. Here’s our outlook of China consumer market trends in 2026: 2026 China consumer market […]
2026 China Beauty Market Trends Report
China’s beauty market rebounded an estimated 5% from 2024 to 2025, a significant rebound after years of hindered growth. This rebound gives beauty brands in China a lot to be optimistic about. This report highlights the China beauty market trends to expect in 2026, along with a deep dive in the fragrance category – which […]
How Chinese beverage chains are reshaping F&B in Southeast Asia
The rapid expansion of Chinese beverage chains in Southeast Asia represents more than a retail boom. With over 6,100 outlets across Southeast Asia, this trend is reshaping consumer habits, challenging incumbents, and offering a new lens on China’s commercial influence. These chains are leveraging operational strategies perfected in China’s hyper-competitive market to set new benchmarks […]
Flower Knows’ strategy in China: Leveraging cosplayer culture and visual storytelling
Flower Knows stands out with its whimsical, fairytale-inspired makeup and intricate packaging. The brand is solidly established in the cosmetics market in China due to its unique “girlish aesthetic,” which has garnered a loyal Gen Z and Millennial customer base. Part of the success of Flower Knows’ strategy in China can also be attributed to […]
Winter shoes in China: A market divided by climate, united by fashion
Consumer trends in winter shoes Winter shoes in China are a highly season-dependent consumer product. The vast climatic differences between northern and southern China shape consumers’ distinctly different choices for winter footwear. In Northern regions with extreme cold, such as Heilongjiang, Inner Mongolia, and Xinjiang, locals prefer winter boots that are slip-resistant, durable, and highly […]
How Christmas in Korea differs from the West
Christmas in Korea is one of the major holidays of the year, although it’s not celebrated as widely as it is in many Western countries. Observed as a public holiday, it is a blend of a romantic date occasion, a lightly observed religious holiday, and a major urban shopping season. Unlike in countries such as […]