Chinese Travel Shoppers 2022 Whitepaper Download
We have collaborated with iClick Interactive, a leading enterprise and marketing cloud platform in China in releasing a Chinese Travel Shoppers 2022 Whitepaper. Click to download the Chinese Travel Shoppers 2022 Whitepaper The whitepaper provides an overview of the travel retail market in China, with a spotlight on Hainan, as well as a macro-view of […]
The Zero-COVID lockdown’s long-term impact on Chinese consumption
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]
Behind China’s soon-to-be 6 trillion RMB catering industry
The market size of the catering industry in China presents a steady growth from 2015 to 2019 but experienced a sharp decline in 2020 because of the pandemic. By the end of 2020, there were 6.53 million catering companies in China, a year-on-year decrease of 11 percent. However, the industry recovered quickly with effective prevention […]
PR mistakes that foreign brands made in China: why they occur, how to manage and prevent them
In this article, we will discuss some of the most common types of PR mistakes foreign brands made in China, which include causing a discrimination-based crisis, political crisis, inappropriate behavior of a brand ambassador, and collateral impact on the parent company. Our team has rated these PR mistakes on a five-star scale rating crisis frequency […]
Chinese celebrities taking fierce legal actions against right infringement: what brands should look out for when collaborating with celebrities
Recently, Dilraba Dilmurat, an ethnically Uyghur Chinese actress, sued Guangzhou YiJi Information Technology Company for infringement of her rights. The Company is closely associated with an Infant Milk Powder Company, which uses Dilraba’s portrait on their products without official business contracts. The tagline #Dilraba sues milk powder company to protect her rights# was viewed over […]
Next steps in the Chinese Wedding industry: Customization, one-stop shops, and live-streaming reform the wedding market
Weddings in China are not only a celebration of love but also a testimony to the eyes of society, culture, and Chinese tradition. Due to the cultural significance of weddings in China, Chinese couples are willing to spend more on their big event. The average cost of a wedding per couple reached RMB 174,000 in […]
This fitness influencer’s Tiktok exploded through the COVID lockdown in Shanghai
Throughout April 2022, Will Liu appeared to be the most popular search on Baidu, with over 5 million search indexes in total. Liu’s search indexes doubled that of other popular celebrities. So who is Will Liu, and what makes him so popular? Who is Will Liu? Will Liu is a Taiwanese singer and actor, best […]
The endless steps of Chinese postpartum traditions: Confinement, Zuo Yue Zi (坐月子)
Straight after childbirth, Chinese mothers confine themselves at home or in confinement centers for a month. This is called Zuo Yue Zi (坐月子), which directly translates to ‘sitting the month’. The purpose of this confinement is to strengthen the weakened body following pregnancy to ensure the mother can later take on the demanding and energy-consuming […]
“Is MBTI reliable?”: Trending hashtag on Chinese social media
In recent weeks, the hashtag #Is MBTI reliable?# has become a trending topic on Chinese social media, predominantly on Weibo and Xiaohongshu, triggering almost 50 million views and discussions from Weibo netizens. What is MBTI? The full name of MBTI is Myers-Briggs Type Indicator – a test developed to identify a person’s personality type based on […]
Green Guilt: The present and future of sustainable consumption in China
Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]
Boohee Health, the Chinese “MyFitnessPal”: How COVID-19 triggered this Chinese health app
Boohee Health (薄荷健康), which directly translates as “mint health” in Chinese, is a Chinese health app that helps people monitor their well-being and maintain healthy lifestyles, as well as sells a variety of healthy foods. The app mainly targets female consumers, with 75% of them being women in the coastal provinces born between post-90s and […]
Feminism made in China: How brands can leverage women empowerment
The modern feminist movement in China started to grow after the Fourth World Conference on Women in Beijing in 1995. Within two decades, grassroots feminism became mainstream. It started with protests against arranged marriages which went digital in 2015. From blog posts to social media platforms, gender issues gradually turned into politics, and calls for […]