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How to choose a foreign brand name in China | Daxue Consulting
16Sep

How to choose a foreign brand name in China | Daxue Consulting

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

What are investors speculating on the Chinese art market? | Daxue Consulting
11Sep

What are investors speculating on the Chinese art market? | Daxue Consulting

China has the second largest art market of the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sector. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite […]

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting
10Sep

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting

What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]

The history of China’s Artificial Intelligence (AI) | Daxue Consulting
06Sep

The history of China’s Artificial Intelligence (AI) | Daxue Consulting

Along with the gradual maturation of China’s artificial intelligence (AI) technology observed in recent years, many industry giants progressively increased their investment in this new market. The burgeoning applications related to AI technology have also expanded the scope of this technology from niche research fields to broader commercial areas. In fact, today, AI has broad […]

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
03Sep

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting

On 27th August 2019, the US grocery retail giant Costco Wholesale opened its first brick-and-mortar store in Shanghai (Minhang District), marking the debut of Costco in China (mainland). After 5-years of experience in China’s grocery retail market through its flagship store on Tmall Global, Costco has found out who their target consumers are and has […]

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting
02Sep

The pinnacle of the Chinese luxury watch market: Rolex in China | Daxue Consulting

There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]

The changing landscape of the Chinese middle class | Daxue Consulting
26Aug

The changing landscape of the Chinese middle class | Daxue Consulting

Vast urbanization and China’s consumption-led economy contribute to the rapid growth of Chinese middle-income consumers. The changing Chinese middle class lifestyles create trends that should be considered when making a China market strategy. Chinese middle class Overview Urbanization of Chinese society According to China’s National Bureau of Statistics, at the end of 2018, the permanent […]

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting
19Aug

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting

The baked goods market in China The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands entered the Chinese market. Foreign baked goods have become the breakfast of many Chinese people. The most common baked goods in China include […]

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
12Aug

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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