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The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization
06Jan

The Yoga market in China: Tier-1 cities host a yoga culture, bolstered by fitness digitalization

The yoga market in China is riding the wave of the nation’s increasing health awareness. The annual revenue of the yoga market in China reached around 25.4 billion yuan in 2017 and was projected to reach 46.8 billion yuan in 2020. Sales of yoga-related products, such as yoga apparel, mats, and other equipment, as well as yoga […]

Group buying in China: What brands should know about this popular shopping method
30Dec

Group buying in China: What brands should know about this popular shopping method

In recent years group buying in China has gradually changed the consumer behavior of many Chinese people.  Group buying is shopping, which refers to a way of buying in which consumers unite to increase their bargaining power. Making the sacrifice of small profits for more frequent turnover, merchants can offer discounts for group purchases below […]

New amusement parks in China open as tourism turns to domestic destinations
29Dec

New amusement parks in China open as tourism turns to domestic destinations

The olive oil market in China driven by health-oriented consumers
10Dec

The olive oil market in China driven by health-oriented consumers

While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]

How millenials and low-tier cities are shaping China’s jewelry market
26Nov

How millenials and low-tier cities are shaping China’s jewelry market

China is becoming a consumption-led economy, which bodes well for retail in China, especially the luxury sector . China’s jewelry market is still dominated by foreign brands. Corresponding to the growing demands, distinct and revolutionized consumer needs appear, such as customization. Contact us now to learn more about China’s jewelry market The online and second-hand jewelry market […]

Official guide to brand storytelling in China
21Nov

Official guide to brand storytelling in China

Every brand has a story, and brands can narrate their story to engage with their audience. Through a narrative, an audience can become more sentimentally connected with a brand, which could in turn foster greater brand equity and loyalty. A strong brand storytelling in China goes beyond merely advertisement; brands that tell a story convey […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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