Pickleball in China: Built on familiarity, racing ahead
The global pickleball market is projected to rise from USD 2.2 billion in 2024 to USD 9.1 billion by 2034, a 15.3% CAGR. But China’s trajectory stands apart. While the sport has been widely associated with retirees in the US and club‑driven growth in Europe, China’s adoption pattern is younger, faster, and shaped by a […]
The challenges of China’s low-GI food market: From fast growth to sustainable adoption
China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price resistance, and weak product experience. Thus, the challenge of China’s low-GI food market is whether brands can turn […]
Wellness as a daily ritual: China’s low-GI food market and the next wave of functional food
Within China’s low-GI food market, products are generally defined as foods with a glycemic index (GI) threshold of 55 or below. The carbohydrates of these products are digested and absorbed more slowly. It leads to a more gradual release of glucose into the bloodstream rather than sharp blood sugar spikes. The concept of low GI […]
2026 China’s winter sports market recap report
China’s winter sports industry has moved beyond its Olympic‑driven boom and is now entering a stage of consolidation. Market growth is increasingly shaped by indoor resorts, youth training programs, and digital platforms. At the same time, new friction points are surfacing, from coaching quality to overcrowded resorts, signaling the challenges of scaling a maturing market. […]
F1 fandom in China: How an elite sport won over young female audiences
The F1 fandom in China is currently undergoing a massive demographic transformation. In 2025, the fan base reached 221 million individuals, with nearly 50% of them being female. Moreover, the 2026 Chinese Grand Prix held in Shanghai from March 13th to 15th, 2026, attracted 230,000 live spectators and sold out all tickets. This influx further […]
Shopping malls in Shanghai: The forefront of China’s retail experimentation
The scale of the shopping mall in Shanghai is a direct reflection of the city’s economic gravity. With a GDP of RMB 5.67 trillion (USD 814 billion) in 2025, Shanghai is solidifying its status as the 5th largest city economy in the world. With 25.96 million square meters, the city is China’s largest retail market. […]
Hyrox in China: Why functional fitness is becoming a scalable commercial opportunity
China’s fitness landscape is changing fast, and HYROX is emerging at the forefront. Founded in Hamburg in 2017, the fitness racing brand made its mainland debut in Beijing in November 2024. Since then, HYROX in China has aggressively expanded beyond its initial niche appeal. Its momentum in the mainland reflects a broader market reality. As […]
The Chinese jewelry market in 2026: How Gen Z is trading tradition for emotional value
A young consumer in China buying a gold bracelet today is not necessarily preparing for marriage or investment. Instead, the purchase may be driven by something less tangible: a sense of identity, a desire for self-expression, or even the belief that a small charm can bring good fortune. The meaning attached to jewelry is becoming […]
China’s home weight training equipment market: Three strategic plays for compact, smart, niche segments
China’s home weight training equipment market is becoming a more visible segment within the broader fitness industry. Unlike treadmills and exercise bikes, home weight training equipment is used mainly for muscle building, body shaping, and guided strength routines. But not all segments are moving at the same speed. The fastest growth is currently concentrated in […]
China’s dairy market: Lactose intolerant, yet increasingly health-conscious
China is one of the world’s largest dairy markets after the US and remains the largest importer of dairy products globally. The market continues to expand in value terms, reaching USD 74.2 billion in 2025 and projected to grow to USD 93.6 billion by 2031, despite broader FMCG stagnation, where total market value grew by […]
How the renewed interest in Korean fashion in China influences consumers
China is experiencing a renewed wave of interest in Korean fashion. Since 2023, Korean fashion has been gaining strong momentum. While this is the third wave after the 2000s drama-led Hallyu spillover and K-drama fashion boom in 2011-2016, it rose in China at a different scale and with a different consumption agenda. In response, many […]
The new pour: How premiumization, craft beer, and instant delivery are transforming beer market in China
The beer market in China is undergoing a significant transformation. For years, the industry was all about cheap, mass-market lagers, but the last decade has flipped the script. There is now a huge swing toward craft beer and experimental flavor profiles. This isn’t just a minor trend. It is a full-scale market overhaul led by […]