POP MART in China: How it became a brand that pops to mind
In July 2016, POP MART in China introduced blind boxes, signifying its evolution from a conventional toy distributor to a pop toy intellectual property operator. Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from Mainland China in the first half of […]
Overview of China’s 618 2025 results: the longest 618 ever
The 618 2025 sales results showed that the total online sales during the festival period (spanning May 13–June 18) reached RMB 8.6 trillion, a 15.2% increase from the previous year. Platforms named this year as the “史上最长618” (the longest 618 in history), a format designed to sustain consumer interest and enhance the festival with additional […]
How subsidies and AI are fueling China’s consumer electronics market in 2025
The Chinese consumer electronics market maintained its position as the largest in the world with an estimated market size of USD 212.9 billion in 2025. Furthermore, its growth potential will continue to be unleashed by the recent round of subsidies and developments in AI technology. The expected compound annual growth rate (CAGR) of 3.84% from […]
Sportswear brands in China’s 618 shopping festival: How did they perform in 2025?
In 2025, China’s 618 shopping festival set new records with RMB 855.6 billion in gross merchandise value (GMV) across major e-commerce platforms, a 15.2% increase from the previous year. Alibaba’s Tmall maintained its top platform position in 2025. This was followed by JD.com, while ByteDance’s Douyin and Pinduoduo were also major platforms. As one of […]
Alo Yoga in China: Can the brand turn trendy buzz into real market share?
Alo Yoga, the Los Angeles–based activewear brand known for its blend of fashion and fitness, is set to open its first offline store in China in 2025. To lead this expansion, the brand has hired Aurora Liu, former Vice President at Arc’teryx and brand director at Nike, to head Alo Yoga in China. Download our […]
Despite lingering stigma, the male beauty market in China remains resilient
Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]
How Rhode in China is booming without a market entry
On May 28th, 2025, e.l.f. Cosmetics acquired Rhode, the minimalist skincare brand founded by Hailey Bieber, for a reported USD 1 billion. While the acquisition signals Rhode’s strong performance in the U.S., its presence, or more accurately, absence, in China is an equally fascinating story. Despite no official launch, Rhode has quietly become a cult […]
China’s automotive industry adapting to worldwide export hurdles
As the largest automotive market in the world, China leads globally in both automotive sales and production. With the domestic market becoming increasingly saturated, China is increasingly focusing on exporting automotive products overseas. According to the Nikkei Asian Review, China’s automotive industry abroad have ranked first globally for two consecutive years. The automotive export industry […]
BYD’s electric dream: From humble beginning to a global EV powerhouse
BYD (Build Your Dreams) has become a prominent testament to China’s remarkable ascent within the global economy, placing the brand as a symbol of the country’s economic success story. BYD was founded in 2005, initially focusing on making rechargeable batteries for consumer electronics. However, BYD’s founder and CEO Wang Chuanfu’s had different aspirations. He envisioned […]
China’s video games market: From being regulated to cultural export
According to the 2024 China Gaming Industry Report, by 2024, China’s video game market’s actual sales revenue is projected to reach RMB 325.783 billion (USD 45.279 billion), a year-on-year increase of 7.53%, hitting a new high. The number of game users in China has reached 674 million, a year-on-year increase of 0.94%, also a historical […]
Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift
Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […]
From toys to speculation: Decoding the rise of China’s collectible toys market
China’s collectible toys market is entering a golden era, with projected growth of 35% annually, expected to exceed RMB 150 billion in 2025. Consumer enthusiasm is rising fast. In 2021, 80% of surveyed buyers out of 3,000 said they planned to increase their purchase frequency in the coming years. The most consumed categories in the […]