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Advantages of Brand Independence in China
16Dec

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]

通过品牌独立提高品牌知名度
13Dec

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

Increase Brand Awareness with Brand Independence | Business event in Shanghai
11Dec

Increase Brand Awareness with Brand Independence | Business event in Shanghai

🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]

How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

Why China Market Research must Examine Culture
09Dec

Why China Market Research must Examine Culture

China has enormous geographical disparities and socioeconomic variations across its regions. Consumer preferences evolve rapidly and sometimes even erratically. These cultural considerations should be taken into account when conducting China market research. It poses unique challenges to dominant and maintain dominance in the Chinese market. For instance, Uber, the senior leaders of Uber did their […]

The economy of Wuhan: A hub of commerce, education, industry and politics
06Dec

The economy of Wuhan: A hub of commerce, education, industry and politics

Summary of the GDP of Wuhan The GDP of Wuhan reached RMB 1,484 billion in 2018 with a YOY increase of 10.7%, accounting for 1.6% of China’s total GDP in 2018. Ten years prior, the GDP of Wuhan was RMB 396 billion, accounting for 1.3% of China’s economy. With an overall GDP of almost RMB […]

The health insurance market in China
25Nov

The health insurance market in China

Overview of the medical insurance market in China The healthcare market in China is diversifying and growing rapidly. Medical expenditures reached 357 billion US dollars in 2011, and are predicted to continue growing up to 1 trillion US dollars by 2020. Healthcare in China includes both public and private sectors. With at least 95% of […]

Stabilizing China’s agriculture: The agriculture insurance market in China
20Nov

Stabilizing China’s agriculture: The agriculture insurance market in China

Overview of the agriculture insurance market in China Agriculture insurance in China belongs to the non-life insurance market. It is usually purchased by agricultural producers to protect loss of or damage to their crops or livestock, against natural disaster and other uncertainties that would eventually effect the prices of agricultural commodities. China’s agricultural insurance market […]

J-beauty and K-beauty in China: Key players in Chinese cosmetics market
18Nov

J-beauty and K-beauty in China: Key players in Chinese cosmetics market

Market overview of J-beauty and K-beauty in China In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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