Market research China

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Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
04Feb

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting

Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market.  Since one of our aims is to perform […]

Be the first to read the 2018 WeChat Data Report | Daxue Consulting
30Jan

Be the first to read the 2018 WeChat Data Report | Daxue Consulting

WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication and their changing preferences over the past years. As WeChat is the No. 1 social media app in China and a must-have for brands to […]

How the Chinese Instant Food Market is changing | Daxue Consulting
25Jan

How the Chinese Instant Food Market is changing | Daxue Consulting

Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals.  Therefore, because of the large population base, China is the largest instant food market […]

The expanding Chinese lighters market provides diverse opportunities for international entrants | Daxue Consulting
23Jan

The expanding Chinese lighters market provides diverse opportunities for international entrants | Daxue Consulting

China is now the largest producer and exporter in the world， with an enormous population of smokers, and thus a huge domestic demand for lighters. In addition, some luxurious and innovative types of lighters are now considered as new gift options and hence broaden the demanding spectrum of lighters in the domestic market. The continuously […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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