Market research China

Home / Consulting in China / Archive by Category "Market research China"
How to build a mass brand in China’s consumer goods market?
06Nov

How to build a mass brand in China’s consumer goods market?

China’s consumer goods market is now the world’s largest, how brands get a slice of the pie By the end of 2019, China’s consumer goods market will be the largest in the world. According to the latest forecast by New York-based research company eMarketer, the market will be worth $5,074 trillion ($100 billion more than […]

China’s urbanization visualized: The growth of Chinese cities and why it shows market potential
04Nov

China’s urbanization visualized: The growth of Chinese cities and why it shows market potential

Much of China’s market potential is still latent. This visualization shows the explosive growth of China’s cities. With a population of over 1.4 billion, China is currently the most populous nation in the world. After reaching a population of 1 billion in the early 1980s, China’s population growth rate slowed down and is now close […]

PayPal officially entered China’ online payment market | daxue consulting
29Oct

PayPal officially entered China’ online payment market | daxue consulting

On September 30, 2019, the state-owned People’s Bank of China approved PayPal’s acquisition of the majority stake of GoPay (国付宝 Guofubao) – a company running third-party payment platform in China. PayPal acquired 70% of GoPay’s equity interest through its China-based subsidiary, MeiYinBao Information Technology (Shanghai) Co., Ltd. (美银宝信息技术上海有限公司), and became the actual controller of GoPay […]

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting
16Oct

The Fast Fashion Industry in China Dresses the New Mix & Match Generation | daxue consulting

The fast fashion market in China is evolving, here is what brands should know Sales in China’s apparel market have reached over CNY 2,077 billion in 2018, growing at 7.8% YOY, which is the fastest growth rate since 2014. It is predicted that in 2019, China will replace the US as the world’s largest apparel […]

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting
14Oct

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
11Oct

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting

China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]

Podcast transcript #56: How to develop international research business in China and India
05Oct

Podcast transcript #56: How to develop international research business in China and India

Find here the full transcript of China paradigm episode 56. Learn more about Navin Williams’ story developing an international research business in China and find all the details and additional links below. Full transcript below: Matthieu David: Hi everyone I’m Matthieu David, the founder of Daxue consulting, China market research company, and its podcast China […]

What is the recipe for successful China market entry? | Daxue Consulting
30Sep

What is the recipe for successful China market entry? | Daxue Consulting

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

POP MART: How the designer toy market in China is booming | daxue consulting
25Sep

POP MART: How the designer toy market in China is booming | daxue consulting

The designer toy market in China According to Euromonitor, the total retail sales of toys and games in China soared from RMB 135.6 billion in 2013 to RMB 324.1 billion in 2018, an average annual growth rate of 19.1%. However, not all these toy consumers are children. The designer toy market in China has taken […]

The interior design market in China, a rising symbol of luxury | Daxue Consulting
23Sep

The interior design market in China, a rising symbol of luxury | Daxue Consulting

The interior design market in China The rise of interior design in China China has a long and profound history of home décor, and the modern home décor market in China is a fusion of traditional Chinese furniture with ancient roots and simple modern décor and furniture. The craft of interior design in China encompasses […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

Follow Us

Who We Are

Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





daxue consulting is owned by Ever Access trading Limited

Ever access trading owns 博圣轩投资顾问有限公司上海分公司

Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

Talk to us







  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
  • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
© Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.