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The impact of the Covid-19 pandemic on the organization and HR of foreign companies in China
01Jul

The impact of the Covid-19 pandemic on the organization and HR of foreign companies in China

Daxue consulting has teamed up with Dragonfly group HR Consulting to initiate this study, aimed at analyzing the impact of Covid-19 on organization and intercultural human resources of foreign companies in China. From this study, we can conclude the necessary push towards technological and organizational transformations that have made it possible to monitor and manage […]

China Paradigm 111: Using analytics to make data relevant in China
29Jun

China Paradigm 111: Using analytics to make data relevant in China

Data analytics in China Matthieu David interviews Carole Gabay, Analytics Manager & Market analytics consultant. Insightful market analysis is really important in order to accurately determine consumer behavior and make solid market strategies. Carole Gabay has been doing market analysis for 25 years and her skills in this field have been honed and perfected based […]

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience
29Jun

Chinese Millennials Spending Behavior: Online vs. offline, domestic vs. foreign, premium vs. convenience

Millennials, also known as Generation Y, are those born between 1981 and 1996. There are more than 350 million Chinese millennials, making over 25 percent of the entire population. They are more educated than previous generations, with 25 percent of them holding a bachelor’s degree or higher. A report in 2019 showed that young adults aged […]

Fashion Industry in China: Analysis of the world’s largest fashion market
25Jun

Fashion Industry in China: Analysis of the world’s largest fashion market

Overview of the Fashion industry in China China surpassed the US as the world’s biggest fashion market in 2019, according to McKinsey. The fashion industry in China has been flourishing and evolving over the past decade. Currently it is continuing to expand at an exponential rate. With the rapid urbanization and the increasing spending power […]

Education elsewhere: China seeks out exchanges in other countries
23Jun

Education elsewhere: China seeks out exchanges in other countries

China as a good source of international students The number of students going abroad is mounting every year as increasing numbers of Chinese students are looking for an experience overseas. Between 2008 and 2016, the number of students studying abroad had increased from 179,800 to 544,500 showing overwhelming growth. In 2017 alone, 608,400 students left China for […]

The Chinese music education industry’s main driver: grades and certifications
23Jun

The Chinese music education industry’s main driver: grades and certifications

Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]

The Biscuit Market in China: Localizing flavors and nutrition to gain market share
22Jun

The Biscuit Market in China: Localizing flavors and nutrition to gain market share

China’s biscuit market has strong potential to develop especially for foreign brands.  The total sales of the biscuit market in China is expected to exceed $11.8 billion US by 2023. Though the market is small compared to the west, it is one of the fastest growing snack segments in China. CONTACT US NOW TO ANSWER […]

Video Games Market in China: Mobile and client games take the largest share
21Jun

Video Games Market in China: Mobile and client games take the largest share

The video games market in China used to lead the international market. However, Newzoo predicted that the U.S would like to surpass China as the No. 1 video games market because of the temporary free policy in China. However, China still accounted for 30 percent of the international market in 2019. According to the 2019 […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news. [wysija_form id="7"]
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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