SIAL China Shanghai 2026 recap: Signals from Asia’s largest F&B trade show

The recent SIAL China 2026 exhibition revealed a food and beverage industry increasingly focused on trust, provenance, and functional value. Across the exhibition halls, organic products graduated into a standalone category, geographical origin became a front-of-pack selling point, and brands showcased visible fruit, vegetable, and functional ingredients as proof of authenticity. Meanwhile, categories that dominated […]

China Mall Innovation 2026 Report

China shopping mall market inovation

New consumption habits calls for new consumer spaces. Market share of online purchases in China has declined from 27.6% in 2023 to 26.1% in 2025. Malls have always played an important role in China’s consumer markets, and with the quick rise of e-commerce in China, the natural assumption would be that malls are increasingly irrelevant. […]

Pickleball in China: Built on familiarity, racing ahead

The global pickleball market is projected to rise from USD 2.2 billion in 2024 to USD 9.1 billion by 2034, a 15.3% CAGR. But China’s trajectory stands apart. While the sport has been widely associated with retirees in the US and club‑driven growth in Europe, China’s adoption pattern is younger, faster, and shaped by a […]

The challenges of China’s low-GI food market: From fast growth to sustainable adoption

China’s low-GI food market is expanding rapidly, but growth does not yet equal sustainable demand. The category is being driven by policy support, retailer expansion, and brand innovation. Yet, consumer adoption remains constrained by limited understanding, price resistance, and weak product experience. Thus, the challenge of China’s low-GI food market is whether brands can turn […]

2026 China’s winter sports market recap report

China's winter sports market; China's ski and snowboard market

China’s winter sports industry has moved beyond its Olympic‑driven boom and is now entering a stage of consolidation. Market growth is increasingly shaped by indoor resorts, youth training programs, and digital platforms. At the same time, new friction points are surfacing, from coaching quality to overcrowded resorts, signaling the challenges of scaling a maturing market. […]

F1 fandom in China: How an elite sport won over young female audiences

F1 fandom in China

The F1 fandom in China is currently undergoing a massive demographic transformation. In 2025, the fan base reached 221 million individuals, with nearly 50% of them being female. Moreover, the 2026 Chinese Grand Prix held in Shanghai from March 13th to 15th, 2026, attracted 230,000 live spectators and sold out all tickets. This influx further […]

Shopping malls in Shanghai: The forefront of China’s retail experimentation

The scale of the shopping mall in Shanghai is a direct reflection of the city’s economic gravity. With a GDP of RMB 5.67 trillion (USD 814 billion) in 2025, Shanghai is solidifying its status as the 5th largest city economy in the world. With 25.96 million square meters, the city is China’s largest retail market. […]

Hyrox in China: Why functional fitness is becoming a scalable commercial opportunity 

China’s fitness landscape is changing fast, and HYROX is emerging at the forefront. Founded in Hamburg in 2017, the fitness racing brand made its mainland debut in Beijing in November 2024. Since then, HYROX in China has aggressively expanded beyond its initial niche appeal. Its momentum in the mainland reflects a broader market reality. As […]