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WeChat mini-programs 2020: What your brand should know about this daily-life essential
23Sep

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]

Daxue Talks 87: Ads marketing on LinkedIn: Do’s and Don’ts
14Sep

Daxue Talks 87: Ads marketing on LinkedIn: Do’s and Don’ts

Ads marketing on LinkedIn Our guests Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) share the intricacies of ads marketing on LinkedIn. There are many factors companies need to consider, such as the type of company, demographics, and language to target a specific audience. What are some things to avoid? Find out more […]

Daxue Talks transcript #86: What should you do to grow and establish connections on LinkedIn?
14Sep

Daxue Talks transcript #86: What should you do to grow and establish connections on LinkedIn?

Establishing connections on Linkedin Find here Daxue Talks 86. What are some things you should know before becoming a thought leader on Linkedin? What is the key to establishing meaningful connections on Linkedin? Julien Sicard and Tamar Hela of Linkedin Asia share their expertise. Full transcript below: What are some hacks for cold messaging on […]

Daxue Talks 86: Expanding your network on LinkedIn the right way
14Sep

Daxue Talks 86: Expanding your network on LinkedIn the right way

LinkedIn network in China Our guests are co-presidents of LinkedIn Local Asia, Julien Sicard and Tamar Hela, and they run a 3000+ online LinkedIn community in Shanghai that is also present in more than 100 cities around the world. We ask them templates for ‘cold messaging’ with a 90% acceptance rate for expanding LinkIn network […]

Daxue Talks transcript #85: All about SEO strategies on LinkedIn
14Sep

Daxue Talks transcript #85: All about SEO strategies on LinkedIn

Find here Daxue Talks 85. In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, about SEO strategies on LinkedIn. In the face of competitors, what can companies do on LinkedIn to increase exposure? Full transcript below: What can you share […]

Daxue Talks 85: Taking advantage of SEO on LinkedIn in China
14Sep

Daxue Talks 85: Taking advantage of SEO on LinkedIn in China

In this China business vlog, we have asked Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), experts in LinkedIn especially for China, how to optimize a LinkedIn profile through SEO. They tell us what companies can do to take an advantage of SEO on LinkedIn in China and increase exposure in the face […]

Daxue Talks transcript #84: Content marketing on LinkedIn
14Sep

Daxue Talks transcript #84: Content marketing on LinkedIn

Content marketing on LinkedIn Find here Daxue Talks 84. Our guest Julien Sicard, who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful tools they can use to extend content reach on LinkedIn. In an era where netizens have limited attention spans, […]

Daxue Talks 84: The best way for companies to optimize the content on LinkedIn
14Sep

Daxue Talks 84: The best way for companies to optimize the content on LinkedIn

Optimize the content on LinkedIn In an era where netizens have limited attention spans, how should companies leverage LinkedIn to demonstrate expertise? Our guest Julien Sicard, co-president of LinkedIn Local Asia (Shanghai) who manages an online community of 3000+ LinkedIn members in Shanghai, shares his advice for companies managing content on LinkedIn and some powerful […]

Daxue Talks transcript #83: Driving traffic on LinkedIn as a brand
14Sep

Daxue Talks transcript #83: Driving traffic on LinkedIn as a brand

Find here Daxue Talks 83. We have interviewed two LinkedIn experts, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), all about LinkedIn’s algorithm and they share LinkedIn hacks for companies to push content to connections out of their initial reach. What content provides real value and what has changed ever since the coronavirus […]

Daxue Talks 83: Unpacking LinkedIn’s algorithm: Tips on optimizing online presence
14Sep

Daxue Talks 83: Unpacking LinkedIn’s algorithm: Tips on optimizing online presence

LinkedIn’s algorithm in China We have interviewed two LinkedIn experts, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai), all about LinkedIn’s algorithm in China and they share LinkedIn hacks for companies to push content to connections out of their initial reach. What content provides real value and what has changed ever since the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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