How Chinese beverage brand Mixue disrupts the market with one-dollar drinks
Mixue Group (蜜雪冰城股份有限公司) is a freshly-made drinks company. It has two brands: the tea drinks brand Mixue (蜜雪) and the coffee brand Lucky Cup (幸运咖). On March 3rd, 2025, the Group went public on the Hong Kong Stock Exchange and its shares surged by over 40% on the first trading day, receiving global attention. As […]
China’s local fast-food industry: The next battleground for foreign and local brands in lower-tier cities
China’s fast-food market was valued at RMB 1.28 trillion in 2023, and it expected to grow, particularly driven by the rising demand from lower-tier city consumers. With higher-cities reaching saturation, international fast-food chains are expanding to third- and fourth-tier cities. Similarly, in the local fast-food industry in China, brands like Wallace and Tastien have stronger […]
Women’s Day in China: Shifting from consumerism to advocacy
Since the establishment of International Women’s Day in China in 1949, Chinese society has made tremendous progress in gender equality in many aspects, such as education, economic welfare, and social status. The recognition of Women’s Day in China has sparked women’s consciousness and protected many women oppressed by feudalism at that time. Today, Women’s Day inspires people […]
How outdoor trends and national brands are redefining China’s sneaker market
In 2024, China’s sneaker market was shifted by the rise of both national and niche, premium outdoor brands. Sneakers have become a popular fashion trend and status symbol among Chinese consumers, particularly the younger generation. This market holds great potential due to the increasing influence of outdoor sportswear in fashion and the growing focus on footwear […]
How Disney has been able to outperform local theme parks in China
China has the second-largest theme park market in the world after the United States, receiving 130 million visitors in 2023, a 72% year-over-year increase. As cultural entertainment and leisure travel continues to grow, theme parks in China are attracting a broader audience, including solo travelers and the elderly. Download our report on young Chinese consumers […]
A roadmap to China’s medical device regulations and innovations
China has emerged as a pivotal market for medical devices, driven by a mix of strategic policies, regulatory reforms, and a strong push toward local innovation. In 2023, the market size reached RMB 1.27 trillion, representing a nominal growth of 10.4% from the previous year. Meanwhile, 11 Chinese enterprises were listed among the world’s top […]
Perfumes in China: Then “fake” and impolite, now chic and stress-relieving
In 2020, perfumes in China generated RMB 15.6 billion in revenue. Nonetheless, in the last three years, China’s perfume market increased drastically, generating RMB 26.5 billion in revenues in 2024. While luxury brands like Chanel, Hermès, and Dior, continue to dominate the industry, a new wave of niche and local fragrance brands is reshaping consumer preferences. […]
With only four stores in 2024, does this mark the end of Carrefour in China?
When the French multinational retail corporation entered China in 1995, as its name in Chinese (“家乐福,” meaning family, happiness, and fortune) suggests, Carrefour was a place where many Chinese consumers visited with their family, friends, and loved ones. However, despite enjoying success for about two decades, in the mid-2010s, it started experiencing serious challenges. Even […]
Beer market in China: Is premiumization the right move amid the slowing economy?
China holds over 15% of the global beer market share, making it the largest beer-consuming country in the world. However, as Chinese consumers cut back on spending and show evolving consumer preferences, such as more demand for premium and craft beers, it presents both opportunities and challenges for beer brands. By 2025, the beer market […]
From milk tea to chili sauce: Can Sexy Tea (茶颜悦色) catch up with CHAGEE (霸王茶姬)?
Founded in 2013 in Changsha, Hunan, Sexy Tea (茶颜悦色) built its brand around “New Chinese-style Fresh Tea”(新中式鲜茶) focusing primarily on light milk tea (轻乳茶). Thanks to its distinctive flavor and exclusive local business model, it quickly gained popularity. However, while its reputation soared, Sexy Tea remained cautious about expansion and only ventured beyond Changsha […]
CharlieTown Milk Tea: The rise of China’s “Hermès of Milk Tea”
CharlieTown Milk Tea has quickly risen to prominence in Shanghai, earning the title of the “Hermès of Milk Tea” among milk tea consumers. First opened in November 2021, CharlieTown Milk Tea has opened a total of 8 stores in the past three years. Despite its high price and minimalist lineup, the brand has captivated both […]
China’s fertility market: Medical advancements that are shaping the future of reproductive health
China’s fertility market is undergoing rapid transformation as declining birth rates become a critical issue. With policies supporting childbirth and advancements in Assisted Reproductive Technology (ART), the market shows potential for steady growth. Download our 2024 China Summer Sports Market report Shrinking population: A new reality for China China’s birth rates declined continuously from 10.41 […]