What China’s persisting low consumer confidence means for the 2025 China marketing calendar
Despite consumer confidence remaining low in China, it is not necessarily hurting businesses across all retail categories. In fact, some categories are performing well, such as collectible toys, outdoor sports apparel and equipment, health supplements, and pet supplies. Moreover, consumption remains important during special occasions, such as the Lunar New Year and Valentine’s Day. As […]
How Southeast Asian (SEA) food & beverage chains are thriving in China
China’s food & beverage market has experienced steady expansion in recent years. From USD 0.76 billion in 2022, it is projected to reach USD 1.62 billion by 2029. This growth makes China a prime market for SEA food & beverage chains in China looking to expand their reach. Download the ASEAN x China business relations […]
Chinese New Year marketing campaigns: How brands are slithering into the Year of the Snake
Chinese New Year marketing campaigns showcase the profound cultural significance of Chinese New Year, or Spring Festival, across China and among people of Chinese descent globally. This Lunar New Year celebration is steeped in tradition, featuring family reunions, feasts, and well-wishing for prosperity and happiness. Each year is associated with a specific animal sign, and […]
Will Cotti Coffee win the price war against Luckin Coffee?
Founded in August 2022 by former Luckin Coffee executives Lu Zhengya and Qian Zhiya, Cotti Coffee (库迪咖啡) has experienced rapid growth. As of May 2024, it had the third-highest number of coffee shops, with 6,505 stores, following Starbucks with 7,102 stores and Luckin Coffee with 18,360 stores. Despite its meteoric rise and the growing number […]
China’s child care market: What does good parenting look like today?
Despite the government’s efforts to boost birth rate, such as offering a monthly allowance of RMB 800 per child to every household with two or more children, China’s birth rate fell to a record low of 6.39 births per 1,000 people in 2023. While the high cost of raising a child is a key factor […]
China’s healthcare market: Reform, innovation, and investment shifts
China’s healthcare system is undergoing reforms to improve public hospital operations and integrate advanced technologies. Key changes in 2024 aim to control costs, enhance drug procurement, and open up the medical sector to foreign-owned hospital operations. These changes reflect the government’s efforts to balance rising healthcare demands with fiscal sustainability, all amid China’s rapidly aging […]
Cosmetic distribution in China: Omnichannel strategy, AI, and KOL partnership for success
Cosmetic distribution in China is on an upward trajectory. According to the iiMedia Research, China’s cosmetics industry is projected to reach RMB 579.1 billion by 2025, with an expected CAGR of 4.93% from 2020 to 2025. However, the market’s complexity requires brands to adopt innovative distribution strategies tailored to Chinese consumers’ unique behaviors and expectations. […]
China’s traveler market: Strengthened demand for experiential consumption
In the first quarter of 2024, domestic tourism recorded 1.419 billion trips, a year-on-year increase of 16.7%. Domestic tourism revenue reached RMB 1.52 trillion, up 17.0% year-on-year. This marks the first time revenue of China’s traveler market has surpassed the same period in 2019. In the post-pandemic era, young Chinese travelers are seeking personalized and […]
China’s nighttime economy after 996: Work hard (and play hard?)
China’s nighttime economy is booming as young professionals seek solace and leisure after their demanding “996” work schedules (9 a.m. to 9 p.m., six days a week). With limited free time in the day, nights have become a vital outlet for stress relief and emotional balance. According to the 2023 China Night Economy Development Report […]
Will GLP-1 drugs help control China’s impending obesity epidemic? Behind the burgeoning popularity of Ozempic in China
According to the World Health Organization (WHO), 38% of China’s population was overweight and 8% was obese in 2022. While the obesity rate is much lower than many western countries including the United States, the growth rate is outpacing its eastern neighbors South Korea, Japan, and Singapore. This has not only captured the attention of […]
Navigating the new wave: how livestream redefine luxury e-commerce shopping in China
In recent years, China’s luxury e-commerce has redefined luxury shopping in China through livestreaming, which accounted for about 25% of all online shopping GMV in China in 2023, showing its significant impact on the industry. The livestreaming sales phenomenon in China dates back to 2016, spearheaded by Alibaba during its Singles’ Day promotion. From its […]
China’s lazy economy 2.0: The new trend in modern living
The Lazy Economy is rapidly growing in China. Services like instant delivery, online ordering, and smart home devices are created to meet people’s needs with minimal effort. This trend reflects a fast-paced lifestyle and a pursuit of simplicity, driving innovation in business models and technology. However, its swift expansion also presents challenges. Download our 2024 […]