What international brands should know about WeChat’s latest update | Daxue Consulting
On December 21, 2018, WeChat released an update, which brought a lot of changes and new features. For those who are not familiar with it, WeChat is the most popular multifunctional messaging, social media and mobile payment app in China with over 1 billion monthly active users. It is one of the most powerful tools […]
How can international players leverage branded emojis and stickers in the Chinese market?
Visually driven communication as a part of Chinese consumers daily online conversation Global consumers spend a significant amount of time on social media and instant message application. 95% of internet users have sent an emoji at some point and over 10 billion emojis are sent each day. Emojis and stickers in chatting apps are becoming […]
Is pricing strategy a key to the success of your product in the Chinese market?
Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]
D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]
Booming of Detox Drinks in China: A Shifting Strategy
To know more about the Detox Drinks in China, contact us at dx@daxueconsulting.com Booming of Detox Drinks in China: Companies are shifting their strategy to meet the increasing demand According to market research conducted by Daxue Consulting, the Chinese are one of the world’s most health conscious people. This is likely because food scandals occur […]
Market Segmentation Strategy in China
Market Segmentation Strategy in China proved to be necessary China has been recently attracting major foreign brands in many different sectors. Zara, H&M, Swatch and others internationally loved companies have already settled in China. From their experience, it becomes apparent that tastes and preference of Chinese consumers differ from the Europeans. Therefore, before entering the […]
Distribution Network in Beijing
The attractiveness of the Chinese market to foreign brands is undeniable. The continuous growth of China’s economy, along with its huge future potential and important transformations bringing more accessibility, is inspiring most of overseas companies. However, the complex arrangement of people, storage facilities and transportation systems within the world’s biggest population is a real challenge […]
Customer satisfaction survey in China
Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]
Finding a business partner in China
Finding a business partner in China China is one of the world’s most attractive markets for entrepreneurs looking for worldwide expansion, however doing business in China is a completely different deal from doing business in Europe, or in the U.S., whether it be because of different cultures or different business habits. Finding a business partner […]
How to be present on Baidu
How to be present on Baidu Article provided by SEMSEO – an agency developing solution and SEO for Baidu and Google. Understanding the concept of SEO Nowadays, businesses and marketing teams are all aware of how important to their companies internet is. With people growing more and more dependent on their smartphones and computers, each […]
Consulting : How to Advertise in China?
The Internet is the most cost-efficient tool to advertise in China The popularity of Internet in China is rapidly increasing with a shrinking number of users reaching almost 600 million for the last few years. China consultant findings also show that China’s online shopping population is increasing fast from year to year. After being only […]
Cross Cultural Adaptation in China
Recently, China has witnessed a tremendous flow of foreign direct investment and there are a increasing number of foreign businessmen working in Sino-foreign joint ventures, foreign representative offices, wholly foreign-owned subsidiaries and branches. Although all Chinese expatriates encountered some cultural shocks and were greatly affected by communication, language, religious and traditional issues, several effective measures […]