Meat snacks in China: Meat rose from 14% to 21% of country’s snack consumption in 2020 alone
According to a report from Pacific Securities, the share of meat snacks in the overall snack market in China increased from 13.5% to 21.5% in 2020, marking a huge jump 10% in 2017. The surge in meat snack consumption in China is partly attributable to a change in consumer eating habits during the COVID-19 pandemic. […]
Payment methods in China: How China became a mobile-first nation
Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported […]
How to set up a Taobao shop to enter the Chinese market
Taobao is Asia’s largest network retail business, founded by Alibaba group in 2003. As the largest online shopping platform, current business includes both C2C and B2C transactions. Today, Taobao has also become the most used online entrepreneurship platform. How can foreign businesses set up a Taobao shop and enter the Chinese market? Why it can be […]
Double 12 2020: Winners and a dying trend?
Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]
China Paradigm Transcript #110: How an entrepreneur modified his product to create a successful platform enabling Western brands to optimize e-commerce performance in China
Find here China Paradigm episode 110. Josh Gardner is an entrepreneur with a background in Academic anthropology, logistics, and e-commerce. Since 2014 he has been running Kung Fu Data in China, which helps international brands to optimize e-commerce performance in China. Although business is going well now, things didn’t start way and Josh not making any […]
A guide to live streaming in China
While most of the western internet users still associated live streaming with gaming and entertainment, it has become a ubiquitous shopping channel among Chinese online shoppers. What makes live streaming in China unique, and should brands be investing more in this marketing method? Live streaming is a shopping mode where live streamers, often times KOLs, broadcast […]
What made Double 11 2020 break records: Sales stats and new trends
November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]
Second-hand e-commerce in China reaches demand from a new generation of consumers
Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]
The craze for e-commerce gamification in China, from charity to double 11
E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]
The 8 China market trends experts predict for 2021
Key insights from ChoZan’s brand new 570+ pages report unveiled It’s no question that the pandemic has brought drastic changes to our lives, be it social distancing, working from home, etc. Many businesses and people’s livelihoods are suffering. Just as we are powering through this difficult time, we turn our attention to it’s a good […]