Double 11 marketing strategies: Competing in the world’s largest shopping event

11.11 marketing strategies in China

Double 11, also known as Singles’ Day, is the largest e-commerce day in China. It started as an annual discount event that only happened on Tmall, but now it has become a national shopping festival through all Chinese e-commerce platforms. Each year, we see an evolution of Double 11 marketing strategies from brands. In 2020, […]

Xiaohongshu is becoming a giant in both social media and e-commerce | Daxue Consulting

Little Red Book app

Latest facts and insights about Xiaohongshu (Little Red Book) 2020. Social media platforms like WeChat and Sina Weibo, as well as e-commerce marketplaces like Taobao,  are no strangers to foreign marketers. Compared to these well-known names, Xiaohongshu (小红书, also known as Little Red Book or RED) is relatively less talked about. In this insights report, […]

Daxue Talks transcript #88: The best platforms for fashion marketing in China

The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]

The commercialization of the Bilibili, gen z’s favorite Chinese video platform

Bilibili the Chinese video platform

What is Bilibili? Bilibili (哔哩哔哩 in Chinese, also known as B Site) is one of the most popular video sharing platforms in China. Users can submit, view, and add commentary subtitles on videos. After more than ten years of development, the video platform built an ecosystem that continuously produces high-quality content around users and creators. This platform […]

China’s baby wipes market is driven by consumption upgrade

China's baby wipes market

The Chinese wipes market has grown dramatically, from three to seven billion US dollars from 2014 to 2019. In 2019, the growth rate reached 21.5%. China’s baby wipes market is the top segment of the Chinese wipes market, which is segmented into baby wipes, regular sanitary wipes, make-up removal wipes and sanitary wipes for women. […]

Guide to China omni-channel marketing | Finding a path through China’s complex O2O ecosystem

China omni-channel marketing

In 2015, China omni-channel marketing and O2O became the key words of the retail industry. Brick-and-mortal retail companies opened up online channels, e-commerce companies have joined with brick-and-mortal retail companies to exploit the offline battlefield. This blending of online and offline, and omni-channel approach is also known as new retail in China. “In the next […]

KOC marketing in China often gets more bang for the buck than KOL marketing

KOC marketing in China

KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]

China’s golden week 2020 reveals new economic trends

China's golden week 2020 tourism

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]