COVID-19 and international relations are reshaping the choices of Chinese studying abroad
Despite travel restrictions during the pandemic, China remains the main country of origin of international students, with a total of 1,061,511 students attending overseas higher education institutions in 2019. China holds the global top spot, boasting 600,000 more students than the country on the second position, India (461,792). In the last few years, the number […]
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents’ well intentions to set their children up for success. However, with the signing of the Double Reduction policy in […]
China’s education crackdown: Disrupting the private tutoring sector
In mid 2021, the central government’s decision to suspend for-profit tutoring came as a shock to many. Besides provoking fundamental changes in the lives of children and parents, the ban of off-campus education services has destabilized many companies throughout China. Consequently, both families and the country’s education industry need to re-orientate after China’s education crackdown. […]
The future of the MOOC market in China amid the education crackdown
Massive Open Online Course (MOOC) is an online learning ecosystem featuring unlimited participation, openly accessible curriculum, and interactive features. MOOCs have gained vast popularity in China since 2013, allowing millions of Chinese learners regardless of location, schedule, and financial constraints to access quality education. The overall e-learning market grew exponentially and reached maturity in 2018. […]
Changes ahead for early education in China: The three-child policy and 5G
On June 1st, for China’s national holiday known as Children’s day, the Chinese government announced that they will adopt a “three-child policy”. This comes as an answer to the publication of the 7th national census released by the State Council Information Office. China had a fertility rate of just 1.3 children per woman in 2020, […]
Zhihu pairs with stand-up comedian to tell Gaokao test takers it’s ok to “lie flat”
Zhihu, the Chinese Q&A platform (the equivalent of Quora), invited 李雪琴 Li Xueqin, a standup comedian known for being a dropout from the prestigious Peking University, to cheer for those participating in the Gaokao exam this year and to answer the question, “Does Gaokao determine your future?” June 6th, 2021 was the first day of […]
The digitalization of the dance market in China
According to Zhiyan Consulting, the dance market in China was about 36 billion yuan in 2019. They predict that by 2025, the it will reach 93 billion yuan, showing around 20% YoY growth. The main group of the population interested in dancing is the youth. It is estimated that around 262 million people in China […]
The causes and market impact of stress in China and how ‘stress’ has become a key selling point for brands
Zhenyu Luo, the CEO of the top-performing Chinese online learning application, iGet (得到) said in his trending New Year’s speech, “you must run extremely fast to stay in the same place.” This sentence is a fitting description of the reality that is faced by an ordinary Chinese person today. A 2019 survey estimates that 16.6 […]
BAT, Bilibili, Kuaishou and Tik Tok: Big Tech competing in China’s online education market
China’s online education market has seen expansion since 2014, especially during the COVID-19 crisis, driven by distance learning’s increasing demands. The Chinese government’s policies to encourage the development of the online education market and the massive jump of the capital inflows propel the expansion. In recent years, information technology has improved, including in lower-tier cities. […]
International schools in China maintain slow growth
International schools in China have experienced rapid growth in the past decade. Between 2010 and 2019, the number of international schools had doubled, reaching 821. Over 513 thousand students are currently studying in international schools, with an average of 392 students per school. The cost is around 108,000 RMB ($16,135) per student per year, this […]
The online education market in China is in a critical period
The online education market in China underwent a 5-year period of exponential growth from 2013 to 2017 and reached maturity in 2018. China’s online education industry entered a “gold rush” boom around 2013, with surging venture capital and increasingly segmented products such as question banks, O2O tutoring, and children’s English. Companies such as 51Talk and […]
China Paradigm transcript #98: Doing business in the blossoming Chinese natural ingredients market
Find here China Paradigm 98 and discover Gordon Dumoulin’s story in China. Our guest is the founder of Dumoco, a company that takes part in the Chinese natural ingredients market and botanical raw materials for pharmaceutical, health, food, skincare, and cosmetics applications. Gordon Dumoulin is also the co-founder of Easton Bridge Education, an education center […]