Online Shopping Industry in China

Online Shopping Industry in China Online retailing in China is going through a period of exceptional boom. Regardless of world economic condition, online retailing in China has experienced an explosive growth. Customers appreciate online price advantages over offline stores and love purchasing online. The number of online buyers reached 310 million by the end of […]

Students market in China

Europe and Chinese students

In 2013, there are about 2.56 million students in Chinese universities, including undergraduates and postgraduates’ students. According to latest report in China, the average monthly expense by Chinese undergraduates is 945.6 RMB and their annual expense has reached 11347 RMB. This figure is more than half of national urban per capita disposable income. And the […]

Snack market in China

Substantial growth of snack market in China From 2005 to 2013, the snack food industry of China showed a growth of 16.9% every year for sales, with its revenue in 2013 hitting RMB770.57 billion. As the residents’ demand increases, the earnings from Chinese snack food industry these years is expected to grow at a high […]

Internet of Things in China

Online market China

What is Internet of Things The Internet of Things could be the next big technological breakthrough in the world can look forward to. This new technology that aims to link all the physical objects in our real life will play a key role in the next generation of information, networks and communication. Internet of Things […]

Strategies of China online group buying websites

China online group buying industry life cycle curve

Past four years from 2010 to 2013 have witnessed tremendous changes happening in China online group buying industry. Market player number shrinks from above 5000 to 213 from 2011 to 2013. Previous market leader Lashou significantly lost its competitive edge within one year. Contrarily, Meituan stood out in the race, with 42.6% market share ranked […]

The purchase of refrigerators in China

 The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]

Hybrid Car Market in China and brand creation

  Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]

Hardware Resale

Market Review:   As of Q2 2013, there is no large-scale refurbished hardware company in China that provides a sophisticated and complete industry chain from installing, educating and providing after sales service for refurbished hardware. The refurbished hardware market has great potential. According to, Small and Medium Enterprises (SME) are the major clients of […]

China strategy: E-tailing

As a newly emerging channel in retailing, internet retailing has experienced explosive growth in China, with a current value CAGR of 85% from 2006 to 2011; the highest amongst all channels in retailing in the country. In addition to the relatively small base compared with grocery retailers and apparel specialist retailers, internet retailing is unique […]