Future trends in China

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Green Buildings in China: Market drivers and misconceptions
25Mar

Green Buildings in China: Market drivers and misconceptions

Green buildings have established themselves as a key element in the future development of the Chinese economy. In fact, 25% of energy consumed in China is attributed to buildings. The green building industry’s expansion is occurring quickly. While the first green building was built in 2005, today there are more than 1 billion square meters […]

Green products in China: Growing out of ‘Niche’ but needs more investment
23Mar

Green products in China: Growing out of ‘Niche’ but needs more investment

Green products in China have become very successful in the past few years as the ‘green voice’ of citizens garners attention. Awareness of pollution and healthcare problems have transformed consumer’s habits significantly. Chinese markets are integrating this new pattern into their strategy and pay more attention to this global phenomenon, shifting towards green products at […]

Why Astrology is popular in China
09Mar

Why Astrology is popular in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]

The Coffee shop market in China
03Feb

The Coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. The size of the coffee shop market in China has doubled since 2013, which achieves an annual compound growth rate of 18%. According to […]

How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

How brand independence can maximize profits | workshop in Shanghai
26Nov

How brand independence can maximize profits | workshop in Shanghai

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting
03Oct

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
27Sep

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

The interior design market in China, a rising symbol of luxury | Daxue Consulting
23Sep

The interior design market in China, a rising symbol of luxury | Daxue Consulting

The interior design market in China The rise of interior design in China China has a long and profound history of home décor, and the modern home décor market in China is a fusion of traditional Chinese furniture with ancient roots and simple modern décor and furniture. The craft of interior design in China encompasses […]

Chinese New Retail giants are going global and social | Daxue Consulting
20Sep

Chinese New Retail giants are going global and social | Daxue Consulting

Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]

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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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