Why Astrology is popular in China

astrology in China

A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]

The Coffee shop market in China

coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. The size of the coffee shop market in China has doubled since 2013, which achieves an annual compound growth rate of 18%. According to […]

How movie sales reflects sophistication of Chinese consumer preferences

Changing Chinese consumer preferences for more sophisticated movies

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

How brand independence can maximize profits | workshop in Shanghai

branding strategy china

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese toursim in Italy

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourists in France

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

The interior design market in China, a rising symbol of luxury | Daxue Consulting

interior design market in China

The interior design market in China The rise of interior design in China China has a long and profound history of home décor, and the modern home décor market in China is a fusion of traditional Chinese furniture with ancient roots and simple modern décor and furniture. The craft of interior design in China encompasses […]

Chinese New Retail giants are going global and social | Daxue Consulting

Chinese new retail giants

Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]

China Paradigm 76: Starting a healthy lifestyle business in China

Wellness Coach China

In this episode of China Paradigm, Kimberly Ashton, Co-Founder at Yin Lifestyle & Sprout Lifestyle, speaks with Matthieu David about the healthy lifestyle business in China. We learn about Yin Lifestyle’s products, service, and its typical clients. She also mentions the certifications, technology in the nutrition industry and more. 2:19 The story of founding the […]