Console Games in China – The Next Level Up?

Over the next three years, the international games market will pass US$100 billion, and is expected to be reaching US$102.9 billion in 2017 according to some reports. Annual growth is taking place at the high-speed of +8.1%. The expansion is essentially attributed to the development of the Asian markets coupled with the rising mobile market. […]

Sensory analysis in China

effective testing China

It is easy for a market researcher to define if consumers like a product or do not like it. However, it is quite difficult to understand why. This is probably because while most people accept or reject a product based on its sensory characteristics, they fail to distinguish one sensory characteristic from the others or […]

Online research: How to sell on Wechat?

online marketing china

Online research: How to sell on Wechat? The market of e-commerce has been rapidly developing for the past few years in China. WeChat, an app enabling people to communicate via quick messages, has recently added a new option allowing businesses to sell their products. Every year, the number of mobile phone users is rocketing. 25% […]

Mobile Banking in China

mobile banking in CHina

Mobile Banking in China [More market research in China] In 2012, the number of mobile banking usage reaches 150 million in China. This is 40% of world’s total. And the number is still rising. In 2012 users had grown by 100%, and transaction value had grown by 300%. Chinese Banks’ Strategy in Mobile Banking: CMBC […]

Tencent introduced WeChat payments for foreigners in China

  Tencent introduced WeChat payments for foreigners in China When it comes to WeChat and its business optimization, Thomas Graziani is probably one of the most significant voices in China. We have met the co-founder of WalktheChat in Beijing. We discussed about Wechat payments for foreigners in China. WeChat is aggressively trying to expand outside […]

Market research: Second hand luxury market in China

second-hand luxury market in China

Market research: Second hand luxury market in China The Second hand luxury market in China is still in its early stages, but is showing signs of huge growth potential. In 2013, the market was valued at about RMB 3 billion, benefiting from a 30% annual growth rate. That year, there were 823 second-hand luxury shops in the […]

DiDi Da Che : taxi-booking app in China

Didi Dache

DiDi Da Che : taxi-booking app in China It is becoming increasingly difficult to hail a cab in China’s first cities like Beijing, Shanghai, Guangzhou, Shenzhen, etc. This statement brought developers to think of a new way of hitching a ride: why not create an app enabling riders to find a taxi nearby willing to take […]

Online survey: Payment methods are increasing in variety in China

payment methods in China

Online survey: Payment methods are increasing in variety in China With rapidly increasing popularity of e-commerce and online shopping market in China, payment methods are becoming more diverse. Traditionally, Chinese customers prefer Cash on Delivery or COD method, which allows controlling the quality of a product before payment is made. Credit cards are not popular […]

Market Research China: identify trends in China

identify trends in China

Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]

Online research in China: Mini cars market

Mini cars in China

Online research in China: Mini cars market See also our focus on Fiat 500 in China By no doubt, China has topped in the car market in the world. In this overall market, some segments show great potential and perspective for foreign brands. Mini cars market is an emerging and growing trend in China. Here […]