Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]
11 ways to segment US consumers
The US consumer market is one of the most fruitful yet challenging markets for foreign brands. While we don’t encourage a cookie-cutter approach to consumer segmentation, this report, created with a Chinese audience in mind, breaks down some of the complexities of US consumers and inspires new ways to look at the US market. Download […]
Powering the future: China’s battery market illuminating the global stage
The global battery market size was valued at USD 104.31 billion in 2022. In the same year, the Chinese battery market solidified its dominance, securing a 60.4% market share among the top 10 global companies in vehicle power battery installations and its battery production capacity surpassed that of the rest of the world. China’s rapid […]
Global software marketing strategies for Chinese software companies expanding overseas
The rise of AI, data analytics, and cloud computing, along with the increased demand for software solutions in consumer and enterprise sectors, are driving growth in the global software industry. The COVID-19 pandemic has also played a major role in accelerating digital transformation, hence leading to more companies and institutions embracing digital technologies. The worldwide […]
The global expansion of the Chinese underwear brand, NEIWAI in the West
NEIWAI is an original Chinese lingerie brand that actively targets Western consumers. It was founded in 2012 and started growing alongside China’s ecommerce platforms. The Chinese underwear brand has become a pioneer of China’s body positivity movement, but the brand is making waves outside of China as well. In 2018 online growth rate of NEIWAI […]
How can Chinese restaurants adapt to eating out behaviors in Europe?
The EU is home to 5.9% of the world’s population, 6.7% if we include the UK. Despite the relatively small proportion, Europe accounted for one-third of the global food service industry in value in 2019. Pre-COVID, Europe remained a stable market with +0.9% compound annual growth rate since 2014. This development is mainly driven by […]
Lenovo’s success: How a Chinese company with ‘state-roots’ conquered the global market
Lenovo is one of the leading manufacturers of laptops, smartphones, tablets and a variety of electronic accessories. The company is constantly developing, absorbing other brands. Its main advantage over competitors in the West is the introduction of innovative solutions and a good pricing policy. Below we examine the drivers of Lenovo’s global success. In July […]
C-beauty in the West: How Chinese beauty brands like Florasis reach the global market
In recent years, Chinese cosmetics brands have been confidently gaining space in the international market. While “China” isn’t the first country to come to mind when western consumers think of “beauty products”, through social media and influencer marketing, brands like Florasis and Perfect Dairy have successfully penetrated the western market. This is what brands should […]
What does the CAI mean for the European Automotive Industry?
After seven years of negotiations and serious concessions on both sides, the European Commission and the Chinese government finally reached an agreement on the European Union (EU)-China Comprehensive Agreement on Investment (CAI). This investment deal serves to re-balance investment relations by allowing each party more access to each other’s market. As such, its successful implementation […]
Feiyue’s global success proves the demand for Chinese cultural exports
From the first registration of the Feiyue trademark in China in 1958, to 2006 when Patrice Bastian bought Feiyue’s trademark ownership in the European Union, and then to the renewed popularity of Dafu Feiyue after innovation by the inspiration of Culture Matters (CM), the Chinese street shoe brand’s road to international fame is anything but […]