5 Chinese domestic tourism trends brands should know in 2021

Chinese domestic tourism

The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, experienced the toughest winter yet, due to international airline control and cross-border travel restrictions. On the contrary, thanks to the effective response to the COVID-19 […]

Understanding China’s VAT tax incentive policies: Up-close on Hainan island

China's VAT tax incentive policies

Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced tax reliefs and measures to support related enterprises and citizens. China’s VAT tax incentive policies are set in place to boost domestic tourism and spending. […]

Westin in China embraces new trends in marketing for upscale hotels

Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]

Chinese duty-free consumption: China as the World’s Largest Outbound Travel Market

Chinese duty-free consumption

Rising outbound tourism drives Chinese duty-free consumption China is the world’s largest outbound travel market in both the number of tourists and spending. Drivers of China’s rising outbound travel market include rising incomes, relaxed travel visas, increased global awareness, easier access to travel information online, and more international airlines. Outbound travel is, of course, the […]

Coronavirus China Economic Impact Report

COVID-19 economic impact in China

Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]

Daxue Talks 31: Ctrip point of interest: The next era of user created content

Ctrip China

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). Vérot shares his understanding of a new trend which is going to be a big thing in the near future using the example of Ctrip point of interest. ACCESS THE TRANSCRIPT OF THIS EPISODE […]

The travel insurance market in China: Strong demands from the growing tourism industry

The travel insurance market in China

As a key part of the non-life insurance market, China is one of the largest tourism markets for both domestic and overseas tourists. In 2018, Chinese tourists made about 150 million trips overseas, and there were 55 billion trips within China. The drivers of the travel insurance market in China include higher disposable incomes, simplified […]

China’s customized tourism market in 2019 | Daxue Consulting

China's customized tourism market

“Customized travel in the Chinese tourism market is unique in that it is characterized by its popularity, youthfulness, and high growth rates.” – COTRI director Prof. Dr. Wolfgang Georg Arltstated Growing demand for private tours for Chinese tourists Customized tours are trips with personalized itineraries. This provides tourists with flexibility catering to specific interests and […]

Travel Service Market in China

travel market china

Mainland China became the world’s biggest source of foreign tourists in 2014. Fierce competition is ongoing on the travel service market in China from planning extravagant galas and regional trade shows to packaging and booking travel products to serving the needs of the tourism sector, the industry of travel Service in China covers a lot of ground. As the […]