How the zoo and aquarium industry in China is overcoming monotony
In the zoo and aquarium industry in China, many parks have been for failing to innovate, mainly relying on animals without offering new experiences to encourage repeat visits. However, those that have transformed into immersive and comprehensive spaces — incorporating hotels, restaurants and attractions — are successfully bringing more people. Download the winter sports market […]
How Disney has been able to outperform local theme parks in China
China has the second-largest theme park market in the world after the United States, receiving 130 million visitors in 2023, a 72% year-over-year increase. As cultural entertainment and leisure travel continues to grow, theme parks in China are attracting a broader audience, including solo travelers and the elderly. Download our report on young Chinese consumers […]
Chinese ski market: From niche luxury sport to a mass, year-long sport
The Chinese ski market is expected to continue experience sustained growth driven by the 2022 Beijing Winter Olympics. The market size of the Chinese ski market reached approximately RMB 12 billion in 2023, double the RMB 6 billion amount in 2018, indicating a robust growth in the market. This is further supported by the government, […]
China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)
In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities […]
The ultimate guide to attracting Chinese tourists abroad
In 2019, prior to the Covid-19 pandemic, over 150 million mainland Chinese individuals traveled abroad, contributing to 15% of the world’s total tourism expenditure. Now, as of January 2023, following a three-year lockdown and the pandemic’s lasting impact in China, the nation’s Travel & Tourism sector shows strong signs of a rapid recovery as restrictions […]
China’s hotel market: hitting a record high in construction rates as it rebounds from the pandemic
With increasing domestic tourism, business travel, and loosening Covid-19 restrictions, China’s hotel market remains far from its saturation point and is still primed for growth. Despite setbacks from the pandemic, China’s hotel market has experienced meteoric growth in recent years – its hotel construction pipeline has just hit record highs, with 3,711 new projects (8% […]
The home-sharing market in China: What are the Chinese alternatives to Airbnb?
The home-sharing market in China is experiencing unprecedented growth. In addition to short term rental apartments, listings on major platforms also include B&B hotels, and vacation home rentals. After the Chinese government issued a directive encouraging new forms of commercial accommodation to meet the consumption needs of the general public in 2015, the industry experienced […]
Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’
On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]
A brief history of air travel in China since the 1980s
The story of air travel in China began on February 21, 1972, when a Boeing 707 landed at the Beijing Airport. This particular 707 was the U.S. Airforce One at the time, and it was also the first Boeing commercial jetliner to ever land in China. As U.S. President Richard Nixon walked off the air […]
The Chinese cruise industry: Where gambling, family time and adventure come to meet
The global cruise industry is a growing market. Between 2009 and 2019, the global industry grew on average 5.28% per year. It hence increased its total passengers from 17.8 million in 2009 to 29.7 million in 2019. The Chinese cruise industry plays an important role on an international level, with Chinese consumers being the second […]
The Chinese airline industry prepares for take-off
The Chinese airline industry has shown impressive growth in recent years. The number of air passengers in China has increased from 229 million in 2009 to more than 659 million in 2019. China’s busiest three airports are located in Beijing, Shanghai and Guangzhou, those three airports are also ranked in the top 15 of the […]
China Paradigm 125: Advice from a 10-year entrepreneur in China’s travel industry to new entrants
We interview Yael Farjun, who is present co-leader at Travel Massive and an experienced entrepreneur, who founded 2 companies in China’s travel industry. Both have now been shut down due to travel restrictions. In this episode, Yael shares her 10 years of experience in China’s travel industry, talking honestly about the ups and downs, challenges […]