Travel in China

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China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting
13Nov

China on track to becoming world’s largest amusement park industry by 2020 | Daxue Consulting

Exceeding 40 billion RMB in domestic market size in 2016, China’s amusement park industry is a booming sector of the Chinese economy. With rapid projected growth in the next 5 years, the amusement park industry has been in the midst of a robust age of development, with both domestic and foreign companies participating in an […]

Travel Service Market in China
21Apr

Travel Service Market in China

Mainland China became the world’s biggest source of foreign tourists in 2014. Fierce competition is ongoing on the travel service market in China from planning extravagant galas and regional trade shows to packaging and booking travel products to serving the needs of the tourism sector, the industry of travel Service in China covers a lot of ground. As the […]

Chinese tourists used to prepare their trip online
26Oct

Chinese tourists used to prepare their trip online

Chinese tourists used to prepare their trip online In the billion inhabitants and 618 million Internet users country, the practices of preparing travel are changing. In fact a recent market research on how Chinese tourists prepare their journey found that 16% of them rely on the internet consumers review sites to plan their trip. This percentage even […]

Consulting China: How to attract Chinese tourists?
16Jul

Consulting China: How to attract Chinese tourists?

Consulting China: How to attract Chinese tourists? [See also our focus on tourism market in China] During the long time of its history, China was seen as a closed economy with limited number of outbound travelers. Recently, the government officially declared support for foreign travelling when in January 2013 Chairman of the China National Tourism […]

23Mar

Leisure Activities in China

TV Market Share in China: Hisense, Chuangwei, Changhong, TCL, Konka Due to the pressure generated from high pace of life, Chinese people tend to choose watching entertaining programs or going shopping to kill time when they are off work. As for the usual brand of TV chosen by Chinese consumers, following diagram illustrates a explicit structure of TV manufacture market in China. […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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