Westin is an international hotel chain headquartered in White Plains in New York. It has the longest history among any hotel brand within Starwood Groups. And its number of footholds is the second largest among brands of the group, only following Sheraton. It has over 170 hotels and resorts in over 31 countries and districts in the world.
Westin focuses on the market of high-end consumers. All Westin hotels were recognized by the local authorities to be in the five-star class. Westin prefers to place its hotels (resorts not included) in the downtown area of cities, providing its customers with the most convenient location if they want to go out for sightseeing or shopping. Westin’s 160 hotels and resorts are all known for their modern design, considerate service and the relaxing atmosphere.
Westin Hotels & Resorts® provides customers with a relaxing accommodation for them to come back to after spending a day enjoying the surrounding locations. Each Westin Hotel is located in areas that offer unique experiences for its customers. Wherever you go, to play golf in Spain, scuba-dive in Bali Island, or leisurely sightseeing in Times Square, Westin can always offer its customers a unique experience.
Westin in China: expansion
Westin now operates 16 hotels in China: two in Beijing (北京), two in Guangzhou(广州), and one in each of Tianjin(天津), Xi’an(西安), Wuhan(武汉), Ningbo(宁波),Macao(澳门), Shenzhen(深圳), Shanghai(上海), Hefei(合肥),Changbaishan(长白山), Nanjing(南京) Xiamen(厦门), and Fuzhou(福州). The company plans to expand even further in the future as there are five more hotels to be opened in second tier cities such as Chongqing(重庆), Taiyuan(太原), Jiulongshan(九龙山), and Wenzhou(温州). Westin has been very successful in China as shown by the Westin in Hefei which won the annual best hotel prize for luxury service in 2011 in a ranking made by Sina(新浪网).
Westin: adding Chinese elements
Westin also pays close attention to the local culture of the city and the country where its hotels lie and holds cultural events to accommodate to these differences.
In Wuhan(武汉), Westin offered a luxury tradition family reunion dinner to celebrate the Spring Festival. The event offered Westin customers dishes from different geographical regions of China. Various types of tea were also available.
In Hefei(合肥), the Westin held a ‘Mooncake Show ‘ in late August. The show is hold in preparation for the Mid-Autumn festival where mooncakes are traditionally eaten. The Westin offered each of its customers four different mooncakes at the show to give them a little taste of China.
In Beijing(北京), the Westin offered its customers a variety of crab dishes. Chinese people love to eat crabs in Autumn, but crabs are hardly raised in Northern China. The Westin gives Northern consumers a chance to enjoy a delicacy that they normally cannot enjoy.
Credit Photo: Southmoney