Vegan meat in China: One of the largest markets despite less than 5% of the population being vegan
Over the last decade, veganism became increasingly popular in the West, which has led to the rapid development of meat alternatives. However, imitation meat, which is sometimes seen as a healthier substitute for animal meat, is not a new concept, especially in China. With the rising health-conscious among Chinese consumers, the plant-based meat market has […]
How Chinese people lose weight: Social listening exposes market demand
In 2019, one in five Chinese people were overweight. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight. As a result, China’s demand for weight loss is rising quickly. But to penetrate China’s weight loss market, the question is how do Chinese people lose weight? Chinese people are […]
The mindfulness economy in China and the APPs fostering inner peace in busy, white-collar workers
Meditation, a practice method derived from Buddhism, was popularized in 1960s, and has now lead to the creation of a global mindfulness economy. The wave of mindfulness culture started in 1969 when the molecular biologist Kabat-Zinn redefined American-style meditation as “Mindfulness”. Stripped of religious colors, it became a more extensive mental health therapy and began […]