CRM in China
Our guest Aurelien Rigart, Vice president and partner at IT Consultis, shares his insights on brands’ online survival during and after COVID-19, how digital marketing is evolving, and how he is anticipating a CRM collaboration between western and Chinese companies.
Jump to the questions:
- 0:54: What are the main requests during and after the COVID-19 lockdown?
- 2:58: In early 2019, when we did an interview with you, you said that the keyword for 2019 would be ‘omnichannel.’ How does it look like for the first quarter of 2020?
- 6:27: In the West, we see that CRM companies like Salesforce or Zoho have been able to expand massively and be titans in their industry. What CRM players are big in China?
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