Daxue Talks 63: The evolving user experience on Bilibili during COVID-19 in China

May 28, 2020
business in china, E-commerce, e-commerce in China, sell online in China, user experience china

Evolving user experience on Bilibili covid-19 in China

In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights.

To explore User Experience as a new product

Jump to the questions:

0:38: How did Bilibili users respond to COVID-19?
2:21: Bilibili generally targets Gen Z consumers. How do brands appeal to Gen Z during COVID-19?

ACCESS THE TRANSCRIPT OF THIS EPISODE

Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

How to Sell on Tmall: Success Strategies for Tmall Store Optimization

The growing strength of global and local brands: What is driving China’s eye makeup market

New market insights

Will GLP-1 drugs help control China’s impending obesity epidemic? Behind the burgeoning popularity of Ozempic in China

Navigating the new wave: how livestream redefine luxury e-commerce shopping in China

China’s lazy economy 2.0: The new trend in modern living

2024 Double 11 festival: The record returns behind the “record” GMV

From indoors to the great outdoors: The surging outdoor sports market in China

Contact info

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.