China Guochao Marketing Report
Download our report on Guochao marketing in China Guochao (literally “national trend”) refers to the increase in consumer favoritism towards Chinese brands, designs, and culture. Guochao consumers embrace Chinese cultural designs and products made in China. To learn more about China’s Guochao trend, we conducted in-depth interviews with Chinese gen-z from all over the country. […]
C-beauty brands’ secrets to success report
Download our report on C-beauty brands’ market strategies The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands. China had become the world’s second largest beauty market in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The […]
The growing popularity of Russian products in China: Ice cream, beer, agriculture and more
Russia and China have a long history of trade relations. After Western sanctions against Russia in 2014, Russia introduced a new approach to the foreign policy – “Pivot to Asia”. As a result, China has become Russia’s largest export country for agricultural products. In 2019 the Chinese market for Russian products hit a record of […]