Download our report on C-beauty brands’ market strategies
The beauty sector in China developed steadily in recent years, but most notably, has been the rise of C-beauty brands. China had become the world’s second largest beauty market in 2019. The sales of skincare products accounted for more than half of the beauty market in China. The total retail sales of the beauty sector in China reached 299 billion RMB in 2019.
The beauty market was hit hard by COVID-19, but quickly recovered, annual beauty sales only slightly decreased. Cosmetics’ sales volume in China declined by 29.9% in February 2020 compared with the same period in 2019. However it had recovered by April. During the outbreak, people consumed and talked more about skincare products than cosmetics.
Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team.
Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.
daxue consulting is owned by Ever Access trading Limited
Ever access trading owns 博圣轩投资顾问有限公司上海分公司
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