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Rising demand for high-protection drives the sunscreen market in China

sunscreen market in China

As Chinese consumers become more aware of the importance of skin health, the use of sunscreen is no longer limited to sunny summer days. Nowadays, people in China regularly apply sunscreen even during colder seasons when the sun’s rays are not as intense. This shift in behavior is only one of the many reasons behind […]

Shifting tides in China’s clean beauty market: navigating opportunities, changing regulations, and growing consumer interest

The clean beauty market in China presents both opportunities and challenges for international beauty brands. Despite the potential challenges, certain brands such as Kiehl’s from the United States and La Roche-Posay from France have successfully established a strong presence in the Chinese clean beauty and personal care market. This indicates that there are avenues for […]

Appetite for beauty food in China rises as consumers’ health awareness grows

In the wake of the pandemic, Chinese consumers’ growing focus on health and well-being has sparked a beauty food revolution, transforming the way people perceive skincare and nutrition. With a rising emphasis on wellness, the demand for functional food has surged, leading to the widespread popularity of beauty food in China. According to Euromonitor, China’s […]

UNISKIN: the cutting-edge anti-aging brand for Chinese skin

As of 2019 China’s beauty industry is the second largest in the world, with skincare the biggest and fastest growing market segment within the beauty and personal care industry. In 2021 China’s skincare market was worth 9.2 billion RMB (1.34 billion USD), recording a 17% y-o-y increase. Historically, China’s skincare market has been dominated by […]

How Gen-Z and COVID-19 reshaped China’s US$80 billion beauty industry

Cosmetics market in china

The beauty industry covers a wide variety of categories such as personal products (cosmetics, skincare, hair care, fragrances), beauty appliances (hair dryers, brushes, combs), and services (salons, day spas, medical aesthetics). On a global stage, China’s beauty industry is a force to be reckoned with. The country ranked second in terms of cosmetics market revenue […]

How C-beauty brand Timage is leveraging social media to grow its consumer base

Timage (彩棠) is a Chinese makeup brand. During 2022 Douyin Double 11, it performed exceptionally well, ranking among the top ten highest-selling makeup companies. Timage has been growing non-stop for the past year and a half. How was it able to increase popularity so drastically? The pandemic caused temporary setback for China’s beauty industry Due […]

How are brands paving a greener path in China’s automobile, beauty, and fashion industry?


Under the reality of global warming, sustainable business practices have become increasingly important to align with the shift in Chinese consumers’ purchasing decisions toward greener alternatives. With the efforts of education on sustainability, flourishing exposure to social media, and the government’s commitment to carbon neutrality, sustainable transfer has accelerated among Chinese people, especially within younger […]

Lipstick market in China: driven by face value pricing and male beauty

Lipstick market in China

Under the influence of the “beauty value economy”, China’s cosmetics market has always attracted the attention of people who love beauty. According to Baogao, lipsticks accounted for 28% of the Chinese cosmetics market in 2019, with a year-on-year growth rate as high as 36.6%. The lipstick market in China will reach 30 billion yuan by […]

The crackdown on plastic surgery ads in China: Balancing the beauty economy with surgery scandals and deaths

plastic surgery ads in China

In September 2021, Chinese state media called for stricter regulations on plastic surgery ads in China, mentioning its excessive pervasiveness and false claims. In the last decade, China’s aesthetic medicine experienced a period of steady growth, driven by rising consumer disposable income, enhanced consumer awareness and the emergence of hedonic values. Chinese aesthetic medicine market […]