Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
The adult toys market in China: untapped economic potential
Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped. Download our report on China’s adult toys market E-commerce, brand image, strong consumer […]
Advantages of Brand Independence in China
What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]
The Silver Economy in China: Consumption trends of China’s aging population
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market” but also functions as an “economy”. Senior citizens in China […]
The Programmatic Advertising Ecosystem in China
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]