Three Chinese perfume brands taking over the fragrance market: Documents, To Summer, and Scent Library
The Chinese perfume market has experienced significant growth due to the country’s economic development and changing consumer habits. Historically, perfumes were considered a luxury item that was out of reach for most people and not widely used in the Chinese culture. However, as beauty product imports from abroad increased, more people began to use perfume, […]
Louis Vuitton in China: continuously providing fresh experiences to consumers both online and offline
Louis Vuitton Malletier, also known as LV or Louis Vuitton, is a French luxury fashion brand founded by Louis Vuitton in 1854. The brand’s extensive range of products includes luxury suitcases, leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton entered the Chinese market in 1992 and has since become one of the […]
Celebrity outfits generate buzz among Chinese netizens during the 2023 Fall-Winter Fashion Week
The 2023 Fall-Winter Fashion Week has sparked a wave of discussions on Chinese social media. The event took place from February 10th to March 7th in New York, London, Milan, and Paris in sequence, where many boutique brands released their latest products, revealing the upcoming season’s trends, and invited celebrities from around the world as […]
Sustainability in the global fashion industry: luxury brands take action in China
The trillion-dollar fashion industry is quickly expanding, but its environmental impact is becoming a growing concern. It is estimated that the fashion segment contributes to 10% of the global carbon emissions annually, which is more than all international flights and naval transport put together. With the tendency of buying new garments and keeping up with […]
Neiwai: Empowering women with comfortable lingerie & loungewear
Neiwai is a Chinese lingerie and loungewear brand that was launched in 2012 with the aim of creating apparel that frees wearers’ bodies and minds. Starting as an online retailer, the brand has grown into a well-established brand offering a full range of leisurewear lines. This lingerie brand has over 140 stores covering more than […]
Li Ning in China: leveraging national confidence to win young Chinese consumers
Li Ning is a Chinese sportswear company founded in 1990 by the Chinese “prince of gymnastics” Li Ning (李宁). In recent years, the brand has seen its sales skyrocket and its patriotic designs gain popularity, especially among new generations. The enhanced Chinese nationalism combined with the surge of the sports market following the COVID-19 pandemic […]
Strong competition and constant innovation mark Chinese luxury car market
Since China began to produce cars in 2009, the local automotive market rapidly became the largest in the world, even surpassing the US in terms of sales and production. To this day, Chinese luxury car market is still very profitable, worth more than 160 million USD. In Q1 2022, Chinese car brands accounted for 42.9% of […]
Adidas in China: will the brand bounce back?
Adidas is currently one of the biggest sportswear manufacturers, with a worldwide revenue of USD23.8 billion in 2022. Adidas entered the Chinese market in the early 90s without setting up its own store. The imported products were sold through bigger franchises until Adidas opened its first headquarters in Shanghai in 1997. China has played a […]
What Chinese consumers think about Burberry’s environmental strategy
Burberry, a prominent British fashion house, entered the Chinese market in 2010, making headlines by playing with high-tech and immediately attracting Chinese consumers. In recent years, it has pursued different actions, one of the most important was Burberry’s environmental strategy. Its global revenue in 2010 was 1.2 billion GDP, by 2022 it more than doubled […]
Luxury brands collaborate with Chinese artists and museums to connect with local consumers
In the last few years, a significant number of luxury brands has collaborated with Chinese contemporary artists and museums. More and more luxury brands have realized that their partnerships with the art world can have a strong marketing power. Here we are going to discuss several reasons for luxury brands to collaborate with Chinese artists […]
3 co-branding cases that expose China’s fashion trends
In the fashion industry, cross-brand partnerships are an important tool to create buzz and boost sales. According to the 2021 Global Fashion White Paper, the number of online fashion IP co-branded goods increased by more than 10% from 2019 to 2021 and the unit price of online fashion IP co-branded consumption in 2021 increased by […]
Chinese luxury consumers: Low-spending Millennials living in higher-tier cities are the main luxury buyers in China
Despite growing global social and economic challenges, Chinese luxury market has developed rapidly in recent years. According to the Bain-Altagamma Luxury Goods Worldwide Market Study, the luxury goods market in China (excluding Hong Kong, Macao, and Taiwan) continued to enjoy double-digit growth in 2021, with some brands growing at over 70%. Due to frequent lockdowns […]