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Dongbei Renaissance: from industrial decline to cultural and economic renewal

dongbei renaissance

The Northeast region, known as Dongbei (东北) in Chinese, encompasses Liaoning, Jilin, and Heilongjiang provinces, along with East Wuleng City in Inner Mongolia. Historical events, such as the Japanese invasion and the Civil War, unfolded on this fertile land, rich in natural resources like coal, fertile soil, and various minerals. During the first two decades […]

Generation Z wanderlust: The emerging RV travel culture in China

recreational vehicles

With the growth of the national economy and the accumulation of personal wealth, domestic consumption continues to improve; the emergence of the middle class and the rise of affluent people has boosted recreational vehicle (RV) demand. China’s RV industry has been evolving since 2001, marking nearly two decades of development. Presently, China’s recreational vehicle market […]

The ultimate guide to attracting Chinese tourists abroad

how to attract chinese tourists

In 2019, prior to the Covid-19 pandemic, over 150 million mainland Chinese individuals traveled abroad, contributing to 15% of the world’s total tourism expenditure. Now, as of January 2023, following a three-year lockdown and the pandemic’s lasting impact in China, the nation’s Travel & Tourism sector shows strong signs of a rapid recovery as restrictions […]

The shifting honeymoon market in China: fewer marriages, more personalized travel

honeymoon industry in China

In China, going on a honeymoon has become a common practice for newlywed couples. The honeymoon market in China has undergone significant transformations in recent years, influenced by shifting perspectives on marriage, evolving travel preferences, and the disruptive impact of COVID-19-related travel restrictions. This combination of factors has brought about a noticeable change in the […]

“Why do Chinese tourists no longer want to travel abroad?”: Trending hashtag on Chinese social media

Chinese outbound tourism

As travel restrictions continue to ease as the world enters the post-pandemic era, China’s outbound tourism is gradually recovering. In the first half of 2023, outbound tourism destinations welcomed 40.37 million tourists from mainland China, mostly in neighboring countries and countries. The international passage transportation volume also has bounced back to 23% of the level of 2019, with June […]

Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

China travel retail market report

Travel retail in China

Now is the prime time to start your travel retail market strategy, and this report shows why. The new duty-free policies boost domestic travel retail shopping in China, including a cancellation of the 8K RMB / person spending limit for each item. Sales of Duty-Free goods in Hainan increased 103% YoY in 2020. Lastly, Brick […]