Learning expedition
A learning expedition (learnex) is an immersive and curated journey designed to provide participants with firsthand experiences, insights, and expertise in a specific field or market. It involves interactive engagements with experts, site visits, workshops, and reflection sessions, all aimed at deepening understanding and driving strategic growth. Learning expeditions blend experiential learning with practical application, […]
China Market Entry Strategy
Entering a new market without previous preparation is a leap in the dark due to political risks, cultural differences, foreign exchange volatility and local peculiarities. A market entry strategy provides foreign companies with a roadmap to better understand their target market, available distribution channels, potential competitors, and long-term objectives. How to strategically plan a step-by-step […]