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How the MZ Generation is redefining future relationships in South Korea

MZ Generation

The MZ Generation (MZ세대) encompasses Millennials and Gen Z, a term specific to Korea. Amid the rapidly aging population and low fertility rate, their demographic influence is not only expanding in proportion to the overall population but is also shaping relationships in ways that impact their interests, desires, and behaviors. This report delves into how […]

Generation Z wanderlust: The emerging RV travel culture in China

recreational vehicles

With the growth of the national economy and the accumulation of personal wealth, domestic consumption continues to improve; the emergence of the middle class and the rise of affluent people has boosted recreational vehicle (RV) demand. China’s RV industry has been evolving since 2001, marking nearly two decades of development. Presently, China’s recreational vehicle market […]

China’s flower industry flourishes in the wake of changing consumer habits

flower shop

The Chinese flower industry has experienced notable changes in consumer behavior post-COVID. While traditionally, flowers were primarily purchased for festivals and celebrations, there’s been a noticeable shift towards buying flowers on regular days to infuse romance into their daily life. Moreover, in 2023, there has been a surge in fresh-cut flower sales, and the Chinese […]

The changing dynamics of Double 11 in China

double 11 in China

Double 11 in China (双十一), the equivalent to “Black Friday” in the United States, is China’s largest e-commerce shopping festival. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”. Other e-commerce brands like Pinduoduo (拼多多) and JD.com (京东) have followed suit over the years. Brands made a significant portion of their annual turnover […]

Brazilian brands shine in China: coffee, flip-flops, and acai delights

brazilian brands in china

China and Brazil have long been looking towards one another, and their relationship took off when they signed a strategic partnership in 1993. Their connection was later underlined when they were named part of the “BRIC” by Goldman Sachs economist Jim O’Neill. However, the trade relationship between China and Brazil began to gain momentum in […]

Standing out in the competitive market through branding in China

Branding in China

In the huge, complex, and highly competitive market, the role of branding in China in building a successful business has become increasingly crucial. Not only is there more pressure from other brands, but people’s needs and desires are also becoming more diverse and many are preferring local brands as reflected in the Guochao marketing trends. […]

Shifting perceptions of money among Chinese Millennials

Chinese millennials and their spending habits

Millennials, also known as Generation Y, are those born between 1981 and 1996. This makes the oldest millennial 42 years old and the youngest 27 years old in 2023. There are more than 350 million millennials in China, amounted to about 25 percent of the whole population. They are more educated than the previous generations, […]

The Golden Age of American Solar Energy. How can China tap into that sunshine?

us-solar-energy

Chinese companies are a dominant force in the world’s solar market, accounting for 46% of renewable generating capacity in 2021. Likewise, the American solar energy sector is also booming, expected to continue growing at an average rate of 8% annually through 2022. According to Bloomberg, total US investment in clean energy could reach 2 trillion […]

Market strategies for foreign sustainable food startups in China

foreign sustainable food startups in China

In the 60s, Chinese people consumed on average 5kg of meat a year. After the launching of Deng Xiaoping’s reforms, those numbers grew fourfold, hitting 20kg per person. By 2015, the per-capita meat consumption reached 48kg. According to the Insight on Plant-Based Meat Industry White Paper, China’s per capita consumption of meat equals now that […]

L’energia nucleare in Cina

energia nucleare in cina

Con un terzo dei reattori nucleari mondiali attualmente in costruzione, la Cina si pone sul palcoscenico mondiale come uno dei maggiori paesi sostenitori dell’energia atomica. Il costante aumento del fabbisogno energetico domestico ha fatto si che il governo di Pechino cominciasse a cercare vie alternative al carbone. La direzione intrapresa punta decisa verso l’energia nucleare: […]