China’s reforestation efforts: pioneering reforestation for a sustainable future
Forests are vital in maintaining Earth’s health, acting as a key buffer against climate change, a habitat for diverse species, and a source of livelihood for millions of people. However, the alarming decline in global tree cover is a significant concern. Between 2001 and 2023, the world lost an estimated 488 million hectares (Mha) of […]
“Do you prefer traditional gasoline cars or electronic vehicles?”: Trending hashtag on Chinese social media
On February 4th, a Zeekr 001 vehicle caught fire in a commercial area parking lot in Shaoxing, Zhejiang province. Although the fire department arrived at the scene in a timely manner and the fire did not result in any casualties, this incident has raised concerns among Chinese consumers about the safety of electric vehicle batteries […]
How the MZ Generation is redefining future relationships in South Korea
The MZ Generation (MZ세대) encompasses Millennials and Gen Z, a term specific to Korea. Amid the rapidly aging population and low fertility rate, their demographic influence is not only expanding in proportion to the overall population but is also shaping relationships in ways that impact their interests, desires, and behaviors. This report delves into how […]
Generation Z wanderlust: The emerging RV travel culture in China
With the growth of the national economy and the accumulation of personal wealth, domestic consumption continues to improve; the emergence of the middle class and the rise of affluent people has boosted recreational vehicle (RV) demand. China’s RV industry has been evolving since 2001, marking nearly two decades of development. Presently, China’s recreational vehicle market […]
China’s flower industry flourishes in the wake of changing consumer habits
The Chinese flower industry has experienced notable changes in consumer behavior post-COVID. While traditionally, flowers were primarily purchased for festivals and celebrations, there’s been a noticeable shift towards buying flowers on regular days to infuse romance into their daily life. Moreover, in 2023, there has been a surge in fresh-cut flower sales, and the Chinese […]
The changing dynamics of Double 11 in China
Double 11 in China (双十一), the equivalent to “Black Friday” in the United States, is China’s largest e-commerce shopping festival. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”. Other e-commerce brands like Pinduoduo (拼多多) and JD.com (京东) have followed suit over the years. Brands made a significant portion of their annual turnover […]
Brazilian brands shine in China: coffee, flip-flops, and acai delights
China and Brazil have long been looking towards one another, and their relationship took off when they signed a strategic partnership in 1993. Their connection was later underlined when they were named part of the “BRIC” by Goldman Sachs economist Jim O’Neill. However, the trade relationship between China and Brazil began to gain momentum in […]
“Why are fast fashion brands facing a wave of store closures?”: Trending hashtag on Chinese social media
International fast fashion retail giants such as H&M, Zara, and GAP are finding it difficult to keep up with the ever-changing preferences of Chinese consumers. For example, H&M alone has closed 119 physical stores in China from 479 in 2020 to 445 in 2021, during which the Xinjiang cotton controversy happened, to 360 in 2022. On Weibo, there have […]
Shifting perceptions of money among Chinese Millennials
Millennials, also known as Generation Y, are those born between 1981 and 1996. This makes the oldest millennial 42 years old and the youngest 27 years old in 2023. There are more than 350 million millennials in China, amounted to about 25 percent of the whole population. They are more educated than the previous generations, […]
APM Monaco in China: digital marketing and integrated logistics to build hype and enhance sales
APM Monaco has recently been gaining more popularity thanks to its strategy in the Chinese market. The company may be less well-known in Europe, but in China, APM Monaco is a prominent name for the country’s large number of consumers. The brand was created in 1982 in Monaco by Ariane Prette and her son Philippe; […]
The Golden Age of American Solar Energy. How can China tap into that sunshine?
Chinese companies are a dominant force in the world’s solar market, accounting for 46% of renewable generating capacity in 2021. Likewise, the American solar energy sector is also booming, expected to continue growing at an average rate of 8% annually through 2022. According to Bloomberg, total US investment in clean energy could reach 2 trillion […]
Market strategies for foreign sustainable food startups in China
In the 60s, Chinese people consumed on average 5kg of meat a year. After the launching of Deng Xiaoping’s reforms, those numbers grew fourfold, hitting 20kg per person. By 2015, the per-capita meat consumption reached 48kg. According to the Insight on Plant-Based Meat Industry White Paper, China’s per capita consumption of meat equals now that […]