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Online panels China : QQ Survey, So Jump and Diaochapai

Last part of our focus on online panels in China (part1 / part2) with three major online platforms in China.

Online panels China: QQ Survey (QQ Channel) with its sub channel www.1diaocha.Com

QQ survey


Sample library: 3.4 million

Ways of invitation

QQ Survey uses qq mails and qq messages to contact chosen samples.

Ways of reward

Normal questionnaire: Because of security and privacy, people may not connect qq account to important web account, such as Pay Bao. Thus, the reward system is mainly related to QQ money which can be used in QQ service. QQ survey also gives JD, Taobao vouchers.

Commercial questionnaire: Respondents have to register a new account or log in with a Pay Bao account, they cannot use QQ account here. They will get 5 to 100 RMB per each questionnaire.


For a case like New Jetta, 2000 samples in different cities with 30 questions cost 44,000 RMB service fee (22 RMB per each questionnaire). It is possible for them to finish 8 days in this kind of case, including questionnaire programming, fieldwork and DP (Database processing).

They usually pay 30% to 40% of the service fee to respondents who fill the questionnaire.


1. Time is well-managed. Sampling is clear and effective.

2. They have constantly renewed database.

3. We sign contracts to protect privacy.

4. Almost everyone between 10 – 60 years has a qq account and many of them are willing to register as a respondent.


1. It cannot reach non-qq users, e.g. elderly people above 60 years old.

2. QQ surveyors tend to choose those who have finished questionnaires before as surveyors think these people are responsible and are more willing to give real answers. Thus, the sampling may be a bit unbalanced.

Attention:for a normal survey online, it is not encouraged to acquire people`s phone number or email address, unless they are willing to give this information to you. However, QQ Survey can take a recording of 10% of samples.


So jump (问卷星)

So Jump survey


Sample library: 2.6 million

Source of sample: search engine, recruitment on large forums and partner websites.

Ways of invitation

It uses email, wechat and qq to contact potential respondents.

Ways of reward

  1. It has cooperation with Global Test Market. A questionnaire deserves 700 to 1000 points and that is 7 to 10 RMB. Points can be changed into JD and Amazon vouchers. The starting point of the exchange is 2000 points.
  2. Lucky draws: 200 points each. Respondents get 10 or 20 RMB for Pay Bao (low probability), 2 to 10 points for other shopping webs and lottery webs.


1) self-served service: 380/month, 2880/year, can use the company`s website.

2) Questions: 3 RMB per each questionnaire.

For Specified requirements such as region, sex, age group, income, etc. ranging from 1 to 10 RMB per each questionnaire, E.g. 6 RMB per each for setting the age group above 40.

Estimated: 2,000 * 3 = 6,000 RMB, but may cost more than one month.


1. A company can use its domain name for the survey. So jump can embed code into the website.

2. The system can control one IP, one computer and one account for only one questionnaire at the same time.

3. Clear screening based on specific requirements


1. It is not easy to find right people in some regions because of lack of samples. Also, there is a need to set a quota for each region when conducting surveys.

2. No clear reward system.


Diaochapai (调查派)


It is a self-served online panel. It does not have its own sample library.


199 RMB/month


1. It is cheap for small and specified market research in China. Market research companies can ask those who have been selected for the questionnaire to fill the form online. Of course, market research companies need to screen and contact respondents by themselves.


1. Low reliability: anyone can take part in the online questionnaire. There is no strict selection of respondents or avoidance of multi-IP users.

2. No reward or invitation letters. It is hard to reach the right group of respondents.


See also, about market research in China: