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daxue consulting 2024 logo
  • Industries
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    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
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    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
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Contact us
Newsletter

Our Clients

Daxue Consulting has worked on numerous projects for some of the largest companies in a wide range of industries including fashion, beauty, F&B, automotive, and social media. We place our clients at the heart of everything from the initial contact through the end of the project. We have worked with over 400 clients, many of which return for multiple projects.

Industries

  • Automotive
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They trust us

carrefour in China
tory burch client logo
dauxe consulting client clarins
Lenovo China
Paypal
valentino client logo

Case studies

L’Oréal

Kim Robinson

Kim Robinson

Madrid City Council

Madrid City Council

Flik Flak

Flik Flak

Andros in China

Product concept development for Andros

iFood in China

Learning expedition for iFood

Inac in China

Market sizing and potential assessment for Uruguay’s National Meat Institute (INAC)

Uncovering Chinese consumer values for a global automotive supplier

China's Premium grill market case study

Cohorts activation toolkits on China’s premium grill market

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Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

Guerlain’s fragrance strategy in China: From skincare trust to fragrance authority

Sports market in South Korea: Exercise, entertainment, or social ritual?

Luxury tiering strategy in China: How Guerlain balances accessibility and exclusivity

The household appliances market in China: What growth looks like when subsidies become the norm

Beyond winter relief: How China’s hand cream market extends year-round

China’s gelato market: How Yeah Gelato made gelato scalable in China

The underwear market in China: A competitive market with no clear leaders

How South Korea’s gaming industry leads even as player numbers drop

NOWWA Coffee’s China strategy: The shop-in-shop model that turned convenience stores into a coffee chain

Coffee market in China: From urban cafes to rural tourism destinations

China’s eye makeup market: Away from heavy filters to more natural and culturally authentic looks

Beyond sugar-free: What’s next for the soft drinks market in China

Affordable Luxury in China: Why value-led luxury is winning

Beyond cravings: How emotional value and cultural identity drive the gummies and jellies market in China

Affordable fashion in China: Chinese Gen Z is paying for feelings, not just clothes

China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores

6,700 shopping malls in China; not all of them will survive

How China’s confectionery market stays relevant amid rising health awareness

Get the latest China market insights

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