Over the year of its development, Daxue has positioned it’s business consulting group as a leading provider of solution for international businesses operating – or willing to work – in China. We also pride ourselves to support initiatives favoring China-based entrepreneurship and knowledge sharing.
Daxue Consulting is not only the most active China-based consulting firm on the internet. We also forged partnerships with other key players on the market. These partnerships aim to offer extended solutions to our clients, to provide specific capabilities, pro-bono, to support non-profit organizations or to spread our knowledge of the Chinese market through lectures and conferences.
Condé Nast, a well know mass media company founded in 1909 launched its first Condé Nast College of Fashion & Design in London in 2013. November 2015, Condé Nast Center of Fashion & Design (康泰纳仕时尚设计培训中心) in Shanghai opened, stepping in the fashion education industry in China. Courses offered include Fashion Media and Digital Communication; Fashion Marketing and Branding; E-commerce for Fashion and Luxury; Fashion Illustration for Beginners; Experimental Fashion Illustration; The Little Black Dress (Design, Cut and Make a Classic Style); Dress for Success, The Universe of Perfume, and Fashion Photography and Styling.
Daxue Consulting cooperated with Condé Nast Center of Fashion & Design and offered lectures relating to the fashion business, including a lecture from Daxue’s CEO Matthieu David-Experton. Courses are designed to incorporate real industry demands, and course contents are closely aligned with real-world practices. Lectures as well as group projects, and individual assignments make up the core part of the course. Courses are targeted to young professional to learn and broaden their knowledge about fashion businesses as well as university students who are interested in finding out more about the fashion business. Through a series of courses, participants can learn and gain insights on the major players in the global fashion industry, the process of product development, marketing, and retail, the basics of fashion marketing, fundamental principles of digital marketing, an overview of e-commerce and fashion events management.
Daxue Consulting, with its marketing expertise in the Chinese market, including the fashion industry, has worked with various international clients who wish to enter the Chinese market. From the opening of Condé Nast Center of Fashion & Design until now, Daxue Consulting has collaborated with Condé Nast, offering courses specifically catered to the Chinese market. Over the duration of the course, students are expected to understand the following:
- Analyzing and understanding consumer behaviors to better market to targeted consumers.
- Understanding core concepts involving customer segmentation, customer experiences, and customer relationship managements.
- Understanding different methodologies of research and presentation skills.
- Grasp key data analysis concepts and analytical concepts to utilize during targeted topic.
- Have a brief understanding of the essential research tools and be able to implement research into plans.
- Able to analyses advertisements to better understand the reason behind specific choices of different publications.
- Understand and avoid common mistakes during research.
One key advantage that Daxue Consulting has in offering these courses is their expert knowledge about the Chinese market. Incorporating real cases and problems within the industry to let students work on discussions and project that real clients ask, mixing fashion ideas with a business mind to better prepare students for their further career in the market place.