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Our services: market research and data-collection through innovative tools

Daxue Consulting provides the most cost-effective and efficient research in China with a global reach, and lead by an international team.


For any specific market in China, Daxue Consulting makes it possible for your company to get:
a first overview of the potential for your market through a documentary research, focus groups, and interviews
an allocation of your investment in the specific market through data-collection, price comparison and experience sharing
a first market analysis for the distribution of your products and services through store-checks and interviews
a deep market research on your competitors, clients and prospects

–         Data-mining through on-demand softwares and applications

–         High-tech support for data-collection


Daxue consulting is indeed a unique consulting firm. The concept was created in 1967 in France and became popular all over Europe and then the world. The model is known as « Junior Entreprise » and convinced many companies such as L’Oreal in the cosmetics industry, OC&C, BCG, Mc Kinsey, CVA in the consulting industry, Suez, Veolia inutilities, Essec Business school, Beijing Daxue in the academic field, Kraft, Unilever, Danone in the food and beverage industry, Orange, IBM, Apple in the technology industry, Accor in hospitality, Total or EDF in the energy sector, Thales, Michelin or Saint-Gobain in the manufacturing industry to name a few.

What they like:

A very cost effective structure. Our structure makes it possible to deliver high-quality market research projects in a short and cost-effective way
A totally flexible offer. We adapt our projects and methodologies to all our clients. No project is similar and we adapt the methodology, the human resources and the analysis to each situation
A strong commitment. Our clients are our first priorities and we aim at satisfying their needs the closest possible to their wish within the constraints of the market.
A commitment on the deadlines. We respect deadlines. When we agree on a deadline with our clients, we keep it respected.
A strong reactivity. Any email is answered within a day. A proposal is sent the quickest it can be done, sometimes within 1 day.