Brand health check in China measures the performance of a brand and identifies its success/failures in the Chinese market. The Chinese market is now becoming more and more volatile, and competition is getting fiercer from both local and foreign brand. Vaunting a healthy brand is key to conquering the Chinese market and surviving tough competition.
Brand equity is the intangible value of a particular company or product based on consumers’ perception of the brand name. Many factors contribute to brand equity including advertising, consumer reviews, and advertising.
Our steps for monitoring brand health in China
Our team will help you assess your brand awareness, reputation, positioning and engagement in China, both online and offline.
Our consultants will collect qualitative data through focus groups and engage in constant social listening.
We will use various proven methodologies to help you analyze customers’ feedback in China to understand their needs and complaints.
After checking your brand health, our team will finally organize data into a report aimed at enhancing your branding strategy in China.