What is your business strategy in China? How to successfully coordinate your marketing operation when entering China’s market? How to adapt your business model and client acquisition strategies in China? These are questions that any international brand should be asking when expanding their activities to China. Indeed, your business strategy in China should be in line with your company’s identity as well as identified market opportunities. It is only in this way that you will acquire a competitive edge over the other players in the Chinese market.
Daxue Consulting is a China-based strategy firm aiming to support international brands in their business operations in China. Our team of consultants has developed a strong expertise in assisting companies in their business strategy in China both on a national and city level.
