Market sizing is a technical and long process aimed at estimating the number of potential buyers for a product or potential users of a service. Through a market sizing service, companies can learn more about the total size of their target market, their major competitors, identify new opportunities and determine market segments to focus on.
What deliverables will you get from a market sizing study in China
Interactive market model
- Adjustable Total Addressable Market (TAM)/Serviceable Addressable Market (SAM) in Excel sheets
- Market size by category or sector
Market sizing report
- Market growth analysis
- Market share analysis
When to use market sizing in China
Market sizing in China is useful when comparing different markets, exploring new topics or industries, and identifying potential opportunities or challenges. It saves time and money by leveraging existing information.
However, to ensure reliability and relevance, market sizing should be complemented by methods like surveys, expert interviews, or focus groups that consider local context and consumer behavior. These additional research methods provide more accurate insights and validate assumptions made during market sizing.
