Mastering WeChat Advertising: Insights into Ad Varieties, Costs, and Winning Tactics in China
WeChat, launched by Tencent in 2011, has evolved into an indispensable tool in China, merging messaging, social media, and mobile payments into one platform. With over 1.42 billion monthly active users, it’s a daily necessity for a myriad of tasks from communication to commerce, capturing a significant portion of China’s digital space. Download our China […]
Advertising in China: Promoting brand awareness and elevating brand value through advertising
Building your brand is crucial to growing a business and it must be done continuously for as long as a company is in operation. With the pandemic, consumer decision-making barriers and uncertainty about the market environment rose, thereby making brand building even more crucial. With so many businesses and competitors in China, it is essential […]
How this Chinese coffee brand is saving the monkeys
On 11 November, Yong Pu Coffee and Ant Forest declared their Double Eleven campaign, “Hou Xiang Jian Ni” (“猴想见你”, a wordplay on “really want to see you” in Chinese). Yong Pu launched a limited “forest-flavored” edition. This coffee is dedicated to the conservation project of the black snub-nosed monkey in Yunnan Province. Through “matchmaking” monkeys, […]
An “East-West” Exchange organized by Tmall Global
On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]