China’s rise in global cloud computing dominance
Cloud computing has become a fundamental element of modern computing and mobile devices. It involves the integration of services, such as storage, databases, networks, and software which are not in a specific electronic device, but over the internet, or the “cloud”. The term gained prominence in 2006, when Amazon introduced AWS (Amazon Web Service) in […]
Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
Daxue Talks transcript #57: Find out more about the bankruptcy procedures in China
Bankruptcy procedures in China Find here Daxue Talks episode 57. In this interview, Nicolas Coster discusses the bankruptcy procedures in China to help entrepreneurs understand the different risks they encounter. Full transcript below: What is a procedure for bankruptcy in China? The procedure for bankruptcy, you need to apply to the tribunal to file a […]
Coronavirus crisis management: Four brands that have done it right
How should brands communicate to Chinese customers during the Coronavirus outbreak? While the epidemic is expanding globally, Chinese economy is gradually emerging from its lethargy. After the country’s quarantine has just ended, Chinese consumer behavior is no longer the same as before. During the epidemic, we have seen giant brands cutting down their operation like […]
Daxue Talks transcript #39: How can B2B businesses leverage on Chinese social media?
In this episode of Daxue Talks, Olivier Verot, a digital marketing specialist in China, explains how B2B business can leverage on Chinese social media. Full transcript below: How to use Douyin in the context of B2B? Douyin for us is not a B2B platform. It is more a B2C platform where people are searching for entertainment. […]
AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018) focusing on economic improvement. 2016 was the first year of or AI in China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]
[Podcast] China Paradigm #26: How to master SEM and SEO in China
In this episode of China Paradigm, Matthieu David interviews Olivier Verot, founder of the Gentlemen Marketing Agency. Olivier teaches us about SEM and SEO in China, as well as explains the many digital tools that are available to use in China. The highlights of this episode include: Who needs SEO and who doesn’t? What the […]
Open Innovation: Transforming your Business in China
Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for companies to take advantage of external ideas, resources, and market channels in order to advance their own technology and products. It essentially enhances a firm’s […]
Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market. Since one of our aims is to perform […]
The Red Packets advent in anticipation of the upcoming 2019 Spring Festival | Daxue Consulting
“Not only Hongbao (红包, which means “red packets” are the red envelopes with money inside) should be present in the money transactions scenario, it’s also supposed to facilitate emotion expression and interesting interaction,” stated by Zhang Xiaolong, credited as “Father of WeChat”.,senior executive vice president and president of WeChat Group during the 2019 Wechat Open […]
O2O business in China: Domestic Monopoly?
China counts 618 million Internet users, double the total population of the United States. The Chinese internet ecosystem is the largest in the world but also one of the most isolated. Barriers between the Chinese internet and the rest of the world isn’t just a result of Chinese censorship of many foreign sites and services, […]
O2O Business in China: Eine Monopolstellung?
O2O Business in China: Eine Monopolstellung? China zählt 618 Millionen Internet-Nutzer, das entspricht der doppelten Gesamtbevölkerung der Vereinigten Staaten. Die chinesische Internetwelt ist nicht nur die größte der Welt, sondern auch die am meisten isolierteste. Barrieren zwischen dem chinesischen Internet und dem Rest der Welt ist nicht nur eine Folge der chinesischen Zensur von vielen […]