China’s spirits market: DIY mixology and pre-mixed drinks on the rise
The spirit market is growing in China, and mixology has become a trend that’s been popular on social media platforms. The revenue of alcohol sold in supermarkets and convenience stores in China amounts to USD 205.7 billion as of July 2025, compared to the alcohol revenue generated in restaurants and bars, which is USD 119.2 […]
“The rejuvenation of baijiu should not stop at publicity stunts”: Trending hashtag on Chinese social media
As anyone on Chinese social media has already seen from the explosive collaboration, in the 1st week of September, domestic coffee chain Luckin Coffee launched a new product “sauce-flavored latte (酱香拿铁),” in collaboration with Kweichow Moutai (贵州茅台), the producer of China’s “National Liquor”, baijiu. This new drink, containing no more than 0.5% alcohol by volume, quickly became a […]
A legend of craftmanship: WULIANGYE shares intangible culture heritage stories in its new campaign
On November 6th, WULIANGYE, one of the most famous Chinese Baijiu brands, released a poster of its collaborative campaign. As a sponsor of the Forbidden City (紫禁城 in Chinese), WULIANGYE invited Chinese traditional skills inheritors (which are individuals who learn traditional skills and crafts to keep them alive) to exhibit the Intangible Culture Heritages (ICH), […]
Four products with Chinese characteristics that are common in China and not in the West
China has a distinguished culture in contrast to the west. This contributes to the fact that some products with Chinese characteristics has been very localized and popular in China. The following products are selected from different categories: food and beverage, clothing and health supplements. 1. Baijiu Baijiu is a strong distilled Chinese spirit, 40%-60% alcohol […]
Market Study on Chinese Baijiu
Overview of Chinese Baijiu Baijiu, a kind of white liquor existed for centuries, has been a favorite alcoholic beverage in China. In particular of some important Chinese traditional festivals or occasions, baijiu is always a right and appropriate choice for celebrating and serving guests. In China, people always choose to go to the […]