A legend of craftmanship: WULIANGYE shares intangible culture heritage stories in its new campaign
On November 6th, WULIANGYE, one of the most famous Chinese Baijiu brands, released a poster of its collaborative campaign. As a sponsor of the Forbidden City (紫禁城 in Chinese), WULIANGYE invited Chinese traditional skills inheritors (which are individuals who learn traditional skills and crafts to keep them alive) to exhibit the Intangible Culture Heritages (ICH), […]
Four products with Chinese characteristics that are common in China and not in the West
China has a distinguished culture in contrast to the west. This contributes to the fact that some products with Chinese characteristics has been very localized and popular in China. The following products are selected from different categories: food and beverage, clothing and health supplements. 1. Baijiu Baijiu is a strong distilled Chinese spirit, 40%-60% alcohol […]
The spirits market in China: The four most popular alcoholic drinks among Chinese consumers
The spirits market in China is flourishing as the income level of Chinese consumers is increasing. As alcohol consumption in China increases, the Chinese alcohol market reached 1,136 billion RMB (175 billion USD) in 2019. Spirits make up a majority of the market, with Baijiu alone taking 65% market share. High-end spirits, such as Moutai, […]
Market Study on Chinese Baijiu
Overview of Chinese Baijiu Baijiu, a kind of white liquor existed for centuries, has been a favorite alcoholic beverage in China. In particular of some important Chinese traditional festivals or occasions, baijiu is always a right and appropriate choice for celebrating and serving guests. In China, people always choose to go to the […]