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Is China’s sample’s economy a beauty market disrupter?

beauty samples in china

According to JD.com’s data, the sales of sample-size products (小样) in China have grown 4.3-fold between 2019 and 2023. Vending machines distributing sample-size products are popping up around malls, Harmay (話梅), a sample-size retailer born on Taobao has hopped offline to run 11 stores in 8 Chinese cities. Chinese consumers are then going to Xiaohongshu […]

Consumer pain points in China’s beauty market

China's beauty market

In the very competitive beauty market in China, many brands are fiercely and rapidly innovating to satisfy the needs of consumers. However, there are still remaining pain points that have not been addressed at all or have not been addressed effectively by brands. To identify some of these pain points, we conducted social media listening […]

What is driving the trend of hair coloring in China?

Daxue Consulting hair coloring in China cover

With the increase of social tolerance, popular fashion, and pop culture booming in China, hair coloring has become a common trend, but prejudice and misunderstanding about hair color still exist in some people’s concepts. Influenced by various aesthetics and trends, people express their personalities and preferences through different hair colors. The hair coloring market in […]

We and I: Indie beauty brands in China attract through individuality and collectivism

indie beauty brands in China

The indie sector has swiftly emerged as a significant player in the beauty industry, boasting global sales worth USD 30.5 billion. This trend is evident in China, especially among young consumers in China. Brands including Fan Beauty and Rare Beauty have been gaining popularity due to the growing desire for individuality, a sense of belonging, […]

Biotech beauty in China: global alliances are reshaping the future of cosmetics

biotech beauty in china

By 2024, China’s beauty & personal care market is expected to yield a revenue of RMB 499.7 billion with a projected annual growth rate of 4.84% (CAGR 2024-2028). The driving forces behind this growth primarily stem from the cosmetics and skincare segments. Driven by Chinese consumers’ higher expectations for effective but safe and sustainable cosmetics […]

INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z

INSBAHA x Sanxingdui Museum campaign

On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]

China Paradigm 123: Representing niche beauty brands in China

niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics and niche beauty brands in China on eCommerce platforms and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for niche beauty brands integration on the Chinese market, which products […]

Market Tidbits transcript #5: Male beauty market in China 2020

Allison Malmsten: Hello everyone, welcome to this weeks Market Tidbits on the Male Beauty market in China. I am here today Steffi Noel, one of the project leaders at Daxue Consulting and I am Allison Malmsten, the media manager at Daxue Consulting. This week we are focusing on the male beauty market because its growing […]