Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]
China Paradigm 90: Fast forward to the future of XR, AR, VR, AV and their China challenge
Matthieu David interviews Eloi Gerard, CEO & Co-Founder at CrowsNest. Virtual Reality has become a phenomenon in the past decade. But is China a proper ecosystem for this type of entertainment? How far has virtual reality come and what are it’s limitations in China vs the West? What is CrowsNest’s experience in the XR market […]
Daxue Talks transcript #26: the dynamics of Chinese New retail explained in 5 minutes
Find here the Daxue Talks episode 26. Max Peiro tells us about how brands should break silos in the customer journey to offer a real and immersive omnichannel experience. This plays a rising role in the Chinese New Retail, where all brands are developing the greatest innovations to win the race. Full transcript below: Max Peiro: […]
Daxue Talks transcript #25: AI and big data in retail in China
Find here the Daxue Talks episode 25. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And I am the […]
Daxue Talks transcript #24: The 2019 challenges in retail in China
Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]
Podcast transcript #81: An innovative global sourcing solution that helps you to find reliable suppliers in China
Find here the China Paradigm 81 and discover an easy way to find reliable suppliers in China, thanks to an innovative and blockchain-based global sourcing solution in China. Full transcript below: Hello everyone, this is China Paradigm where we Daxue Consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone, I’m Mathieu David, the founder […]
Daxue Talks 26: Why does everyone talk about omnichannel experience in China?
Max Peiro, Daxue Talks’ new guest talks with us about New retail in China in 2019 and how brands try to adjust their strategies to it. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about Chinese retail and the need to develop an omnichannel experience […]
Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Daxue Talks 24: How to reach out lower-tier city consumers in China
Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends and how brands need to take into consideration the rising role of lower-tier city consumers in […]
Daxue Talks transcript #23: How can a brand develop a real in-house capability in China?
Find here the Daxue Talks episode 23. Learn from Max Peiro how to combine a real in-house capability in China with a tech team and external collaborations. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the […]
Daxue Talks transcript #22: Corporate innovation trends in China in 2019
Find here the Daxue Talks episode 22. Learn with Max Peiro, Daxue Talks’ new guest, about innovation trends in China and South East Asia. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the CEO of Re-Hub. At […]
Daxue Talks 22: Understand Chinese corporate innovation in 5 minutes
Max Peiro, Daxue Talks’ new guest talks with us about Chinese corporate innovation. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how global brands and tech start-ups can drive innovation in China. ACCESS THE TRANSCRIPT OF THIS EPISODE Questions: What are the differences and […]