China’s nighttime economy after 996: Work hard (and play hard?)
China’s nighttime economy is booming as young professionals seek solace and leisure after their demanding “996” work schedules (9 a.m. to 9 p.m., six days a week). With limited free time in the day, nights have become a vital outlet for stress relief and emotional balance. According to the 2023 China Night Economy Development Report […]
Growth opportunities for foreign-owned hospital operations: What healthcare companies in China should know
Foreign-owned companies can now direct clinical operations and open 100% foreign owned hospitals in some Chinese cities. On September 7th 2024, China’s Ministry of Commerce, National Health Commission and the National Medical Products Administration announced the opening up the medical sector and, in particular, medical innovation to international players. As of this date, foreign-owned healthcare […]
China’s skincare market: From ingredient-savvy “skintellectuals” to moms and teens
While color cosmetics were negatively impacted after COVID-19, skincare in China remained resilient. Even new groups of consumers, such as teenagers who didn’t widely use skincare much in the past, are showing greater interest. In 2023, China’s skincare market was worth USD 55 billion, and it is expected to reach USD 59 billion in 2024. […]
Consumer pain points in China’s beauty market
In the very competitive beauty market in China, many brands are fiercely and rapidly innovating to satisfy the needs of consumers. However, there are still remaining pain points that have not been addressed at all or have not been addressed effectively by brands. To identify some of these pain points, we conducted social media listening […]
We and I: Indie beauty brands in China attract through individuality and collectivism
The indie sector has swiftly emerged as a significant player in the beauty industry, boasting global sales worth USD 30.5 billion. This trend is evident in China, especially among young consumers in China. Brands including Fan Beauty and Rare Beauty have been gaining popularity due to the growing desire for individuality, a sense of belonging, […]
City marketing in China: Strategies for brands to thrive in urban landscapes
City marketing involves “selling” the unique attributes and offerings of the city to targeted audiences. Much like brands, cities use marketing strategies to draw in talented individuals and visitors and businesses. City marketing encompasses various methods, including the use of a city logo, a slogan, promotional videos, and a dedicated website. In 2023, nine major […]
“Why is the air fryer no longer popular?”: Trending hashtag on Chinese social media
After experiencing three years of rapid growth, air fryer sales in China saw a significant decline in the first half of 2023. Online channel sales revenue dropped by 50.59% and sales volume declined by 44.76%. In turn, it led to a decrease in the average product price by 31 RMB. This sudden disinterest in air fryers among Chinese consumers […]
Hermes in China: 25 years of history
The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the global luxury market was 334 billion euros, China made up 33% of this total. This amount will increase with an expected growth rate around 6% […]
Chanel in China: Digital strategy and standing up to counterfeiters
Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]
Coach in China: A fast-growing affordable luxury brand
Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]
Hello Kitty in China: Case study of an iconic character
Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]
Daxue Talks transcript #10: Open a company near Shanghai: advantages and disadvantages
Find here the Daxue Talks episode 10. From the talk with Igor learn in 2-5 minutes about the advantages and disadvantages of opening a company near Shanghai. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies […]