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We and I: Indie beauty brands in China attract through individuality and collectivism

indie beauty brands in China

The indie sector has swiftly emerged as a significant player in the beauty industry, boasting global sales worth USD 30.5 billion. This trend is evident in China, especially among young consumers in China. Brands including Fan Beauty and Rare Beauty have been gaining popularity due to the growing desire for individuality, a sense of belonging, […]

City marketing in China: Strategies for brands to thrive in urban landscapes

city marketing in China

City marketing involves “selling” the unique attributes and offerings of the city to targeted audiences. Much like brands, cities use marketing strategies to draw in talented individuals and visitors and businesses. City marketing encompasses various methods, including the use of a city logo, a slogan, promotional videos, and a dedicated website. In 2023, nine major […]

“Why is the air fryer no longer popular?”: Trending hashtag on Chinese social media

air fryers in China

After experiencing three years of rapid growth, air fryer sales in China saw a significant decline in the first half of 2023. Online channel sales revenue dropped by 50.59% and sales volume declined by 44.76%. In turn, it led to a decrease in the average product price by 31 RMB. This sudden disinterest in air fryers among Chinese consumers […]

Hermes in China: 25 years of history

Hermes in China

The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the global luxury market was 334 billion euros, China made up 33% of this total. This amount will increase with an expected growth rate around 6% […]

Chanel in China: Digital strategy and standing up to counterfeiters

Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]

Coach in China: A fast-growing affordable luxury brand

Coach in China

Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]

Hello Kitty in China: Case study of an iconic character

Hello Kitty in China

Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai

Hangzhou over Shanghai

setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]

The chaga mushroom market in China: on the verge of a breakthrough?

Daxue Consulting: Chaga Mushroom Market in China

 Is there room to grow for the chaga mushroom market in China? The chaga mushroom market in China has seen a significant increase in interest from consumers since 2016. Chaga (白桦茸) is a mushroom, well known in the West, which contains a multitude of nutrients, minerals and antioxidants providing health benefits. According to our research, […]

Why to Focus on Specialty Chemicals in the Chinese Chemicals Market

Chinese Chemicals Market

Drawing on our last market report about the chemical industry in China, this article shows the results of our recently conducted market research in the Chinese chemicals market. We found that China is importing less and less organic chemicals. However, the import from Germany remains steady. At Daxue Consulting, we expect the overall market share […]

Reaching China’s Consumers

Reaching China’s Consumers China today becomes a territory where most foreign marketers hunting for opportunities. They cannot find other places that are more appealing than China market with the advantages of this market—largest population in the world—and the rapidly increasing consumer spending. However, It is a special economic operating system, with different customs and unique […]