[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]
[Podcast] China paradigm #14: How to run a creative brand consulting company in China
Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]
[Podcast] China paradigm #13: How to grow a web agency in China from 0 to 3 million USD
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Aurélien Rigart, Co-founder of IT Consultis a Shanghai-based digital Agency. Rigart shares with us practical-based tips for starting a web agency in China. IT Consultis has done 450 projects with clients ranging from startups to large companies like Budweiser and Decathlon and […]
[Podcast] China paradigm #12: From WeChat to Douyin, how to master China’s e-commerce landscape
Matthieu David, founder of China Paradigm, interviews Jenny (Tingyi) Chen, Co-founder and COO of WalkTheChat, a WeChat marketing agency and software platform specialized in China’s e-commerce landscape. Chen describes how strong shared values allowed solidified the cross-cultural partnership with WalkTheChat’s other co-founder Thomas Graziani. Though neither of the co-founders are developers, they were able to […]
[Podcast] China paradigm episode #11: How to successfully increase the number of retail shops in China by five-fold
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, interviews Stephane Torck, the President and CEO of Asian Markets Development Company LTD, about his experience advising and supporting companies with retail shops in China in penetrating China’s markets. Torck explains how he took over a not profitable 80-store company and made it […]
[Podcast] China paradigm episode 10 – How an app makes China’s healthcare more consumer-centric
In this episode of China paradigm, Matthieu David interviews Sebastien Gaudin, the CEO, and co-founder of The CareVoice. The CareVoice is a health insurance tech company which uses a SAAS (software as a service) business model to make hospitals and clinics more customer-centric. Learn how Gaudin aligns the interests across many communities like health, tech, […]
[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]
[Podcast] China paradigm #8: How can businesses keep up with China’s changing mobile scene?
In this episode of China paradigm, Matthieu David interviews Thomas Meyer, co-founder of Mobile Now Group. Thomas teaches us how businesses can keep up in China’s changing mobile scene, the best social commerce practices to do on WeChat, and some advice on getting to a good agreement with co-founding partners. Mobile Now Group has the […]
[Podcast] China paradigm #7: An investor’s guide on how to value a company in China
China Paradigm interviews Peng Li, the business director and partner of Merger-Link. Peng Li sold a dozen restaurants for 45 million USD in China and valuing each restaurant at 2-3 million USD. Peng Li, co-founder of Merger -Link has the SaaS solution for you to source the right deals in China with synergies for your […]
[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup
China Paradigm interviews Shuyang Cao, co-founder of Malu Innovation, a tech start up that is revolutionizing warehousing from China to the World. Learn how Cao raised money, built robots that automate warehouses, partnered with his 3 co-founders and convinced a top investor like JD.com to invest in their business. ACCESS THE TRANSCRIPT OF THIS EPISODE […]
[Podcast] China paradigm #4: How to set up and run an accounting business in China with Stephane Grand
In this episode of China paradigm, Matthieu David interviews Stephane Grand, Founder & CEO at S.J Grand financial and tax advisory (sjgrand.cn) since 2002. From Taipei, where he is opening a new office, our guest tells us how he started his accounting business in a very regulated industry and what can be done to help […]